PIYAWONGWATHANA, P.; CHINNAWORN, A.; NUMMAUNG, N. Dynamic Capabilities and Mass Customization Strategy Influencing on Competitive Advantage. WMS Journal of Management, [S. l.], v. 3, n. 2, p. 31–44, 2016. Disponível em: https://so06.tci-thaijo.org/index.php/wms/article/view/52766. Acesso em: 2 may. 2024.