Yamaqupta, N. (2018) “Perceived Environmental Responsibility, Intention to Purchase Green Products and the Moderating Effect of Peer Pressure: Evidence from Generation Y Consumers in Southern Thailand”, WMS Journal of Management, 7(Special), pp. 180–189. available at: https://so06.tci-thaijo.org/index.php/wms/article/view/135863 (accessed: 24 September 2026).