Srichumpa, P., and S. Atawongsa. “Factors Affecting the Consumer Decision-Making Process from Community Retail Shops in Thasai Sub-District Municipality Area, Muang District, Chiang Rai Province”. WMS Journal of Management, vol. 6, no. 3, Sept. 2017, pp. 64-71, https://so06.tci-thaijo.org/index.php/wms/article/view/99789.