Queer Negotiations: Triadic Critical Discourse Analysis of Gender and Power in Thai Media Representations
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Thailand’s dramatic surge in LGBTQ+ media visibility—from Boys’ Love dramas like 2gether: The Series to viral queer digital creators—has transformed public perceptions but also exposed the limits of market-driven representation. This study critically interrogates how gender and power are negotiated in Thai LGBTQ+ media, combining Butler’s performativity theory, Foucault’s analytics of discourse-power, and Thai queer theory to offer a uniquely layered analysis. Through a desk-based Critical Discourse Analysis of mainstream series, digital content, and fan discourse (2018–2025), the research reveals that increased visibility often coincides with persistent tokenism, commodification, and ongoing regulatory intervention by bodies such as the NBTC. Yet, the study also finds that Thai queer communities continually adapt, subvert, and localize global scripts—deploying meme culture, grassroots hashtags, and ritualized acts to carve out new spaces for resistance and belonging. This triadic approach demonstrates that LGBTQ+ representation in Thai media is not simply about inclusion or exclusion, but about ongoing, contested negotiations shaped by global theory, local history, and complex power structures. The research recommends context-sensitive, community-driven strategies for policy and media practice, positioning triadic CDA as essential for future scholarship on gender and power in non-Western media contexts.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสาร “ภาษาไทยและวัฒนธรรมไทย” ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง กองบรรณาธิการวารสารไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใด ๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ใน “วารสารภาษาไทยและวัฒนธรรมไทย” ถือเป็นลิขสิทธิ์ของวารสาร “ภาษาไทยและวัฒนธรรมไทย” หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใด ๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจาก “วารสารภาษาไทยและวัฒนธรรมไทย” ก่อนเท่านั้น
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