Labour Attributes of Demand in Service Industries in Thailand

Main Article Content

Sakchai Naknok


This research aims to investigate the labour attributes of demand in the service industry in Thailand. Conjoint analysis by a specific questionnaire (Carding-Type Survey) was designed for the study. In this study, 201 individual recruiters in service companies participated in the survey. The sample was selected from both small and large organizations covering Bangkok and major urban areas in Thailand. All the respondents were recruiters in service companies working in human resources, public relations departments, or general administration. The results found that the highest attributes (highest total utility) regarded by recruiters from companies in service industries in Thailand were being male, having a functional skill, problem solving, a higher degree and good human relation. The results are useful for human resource development agencies in order to prepare skill sets to meet needs in labor market which thereafter reduce problems occurring from labor market mismatches.

Article Details

Author Biography

Sakchai Naknok

Assistant Professor of Economics, Department of Economics, Valaya-Alongkorn Rajabhat Universityม Phaholyothin Road, Klong-Nueng, Klong-Luang, Prathumthani 13180, Thailand


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