Valuing Tourists’s Willingness Pay for Beach Improvement: A Case Study of Ko Samed, Thailand
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Abstract
The objective of this paper is to determine non-resident Thai tourists to Ko Samed
beaches economic value for beach improvement. The study used the choice
experiment method to assess the value placed on changes to Ko Samed beaches.
The willingness to pay estimates of improving the Ko Samed beaches showed that
the cleanliness of beaches and beach water quality, which provide recreational
benefits, are the most important attributes of the management policy. The findings
allow the decision-makers the ability to better compare management programs in
their efforts to provide sufficient beach improvement through a target effective
strategy.
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