A Feasibility Study of Coffee Shop Investment in Prachachuen Area of Nonthaburi Province

Abstract

The market of fresh coffee has continued to grow due to changes in consumer behavior, thus attracting more investment in new coffee shops. This research is to study the feasibility of investing in coffee shops in Prachachuen area. There are 3 sub-objectives: 1) to study the financial feasibility of coffee shop business in Prachachuen area, 2) to study the risks of investing in coffee shops in Prachachuen area, and 3) to study investment options in food delivery service platforms. This research examines the feasibility of projects in four areas: technical, management, marketing and finance. With a cost of capital at 8.5%, the results showed that the project was financially worthwhile with a net present value of 459,835 baht. The internal rate of return of the project is 19.11% and the payback period is 3 years 11 months. The project is worth investing in, but the Covid-19 outbreak makes the project more financially sensitive.