The Dependency of Buyer to Forge Trust with Supplier for Further Collaboration: The role of relational governance
Abstract
Both contractual and relational governance are equally important tools for governing interfirm relationships. Yet how the dependency of the buyer can build trust to govern collaboration with suppliers to overcome economic challenges has not been fully explored. In response to the shortfall, this study uses a survey of 175 alliances between construction firms and material suppliers in Nepal. The findings indicate that despite the presence of a proper legal system in Nepal yet the parties in inter-firm exchange prefer relational trust to efficiently manage their relationship and pursue further collaboration. The findings also suggest that relational trust serves as a mediating variable between perceived dependency and the exchange of information that would result long long-term collaboration between buyer and supplier.
References
Abdi, M., & Aulakh, P. S. (2017). Locus of uncertainty and the relationship between contractual and relational governance in cross-border interfirm relationships. Journal of Management , 43(3), 771-803.
Arbuckle , J. J. (1995). AMOS User's Guide. Chicago, IL: Small Waters Corporation .
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy marketing science, 16, 74-94.
Barnes, B. R., Leonidou, L. C., Siu, N. Y., & Leonidou, C. N. (2015). Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter-Hong Kong Importer Relationships. Journal of International Marketing, 18(2), 35-63.
Bello, D. C., Katsikeas, C., & Robson, M. J. (2010). Does accommodating a self-serving partner in an international marketing exchange payoff? Journal of Marketing, 74(6), 77-93.
Bhattacharya , R., Devinney , T. M., & Pillutla , M. M. (1998). A formal model of trust based on outcomes. Academy of management review, 23(3), 459-472.
Bonatto, F., de Resende, L. M., & Pontes, J. (2020). Relational governance in the supply chain: a systematic literature review. Benchmarking: An International Journal, 27(6), 1711-1741. doi:10.1108/BIJ-01-2019-0033
Brown , M. W., & Cudeek , R. (1993). Alliterative ways of assessing model fit in the text of structural equation modeling. Sage.
Byrne, B. M. (2016). Structure Equation Modeling with Amos (Third ed.). New York and London : Routledge .
Cabigiosu, A., & Camuffo, A. (2012). Beyond the "mirroring" hypothesis: Product modularity and interorganizational relations in the air conditioning industry. Organization Science, 23(3), 686-703.
Carmines, E. G., & Mclver, J. P. (1981). Analyzing models with unobserved variables. Social measurement: current issue.
Cavusgil , S. T., Deligonul , S., & Zhang , C. (2004). Curbing foreign distributor opportunism: An examination of trust, contracts, and the legal environment in international channel relationships. Journal of International Marketing, 12(2), 7-27.
Chen, I. J., Paulraj, A., & Lado, A. A. (2004). Strategic purchasing, supply management, and firm performance. Journal of operations management, 22(5), 505-523.
Dahlstrom, R., & Nygaard, A. (1999). An empirical investigation of ex post transaction costs in franchised distribution channels. Journal of Marketing Research, 36(2), 160-170.
Das, T. K., & Teng, B. S. (1998). Between trust and control: Developing confidence in partner cooperation in alliances. Academy of management review, 23(3), 491-512.
De Leeuw, D. (2005). To mix or not mix data collection modes in surveys. Journal of official statistics, 21(2), 233.
Dekker, H. C. (2004). Control of inter-organizational relationships: evidence on appropriation concerns and coordination requirements. Accounting, organizations and society, 29(1), 27-49.
Dyer, J., & Singh, H. (1998). The relational view: Cooperative strategyand sources of interorganizational competitive advantage. . Academic Management Review , 23(4), 660-679.
Elfenbein, D. W., & Zenger, T. (2017). Creating and capturing value in repeated exchange relationships: The second paradox of embeddedness. Organization Science, 28(5), 894-914.
Faems, D., Janssens, M., Madhok, A., & Looy, B. V. (2008). Toward an integrative perspective on alliance governance: Connecting contract design, trust dynamics, and contract application . Academy of Management Journal , 51(6), 1053-1078.
Ferguson , R. J., Paulin, M., & Bergeron , J. (2005). Contractual governance, relational governance, and the performance of interfirm service exchanges: The influence of boundry-spanner closeness. Journal of the Academy of Marketing Science, 33(2), 217-234.
Fronell, C., & Larcker , D. F. (1981). Evaluationg structural equation models with unobservable variavles and measurement error. Jorunal of marketing research, 18(1), 39-50.
Garbade , P., Omta, S., & Fortuin, F. (2016). The interplay of structural and relational governance in innovation alliances. Journal on Chain and Network Science, 16(2), 117-134.
Granovetter, M. (1985). Economic action and social structure: The problem of embeddedness. American journal of sociology, 91(3), 481-510.
Griffith, D. A., & Zhao, Y. (2015). Contract Specificity, Contract Violation, and Relationship Performance in International. Journal of International Marketing, 23(3), 22-40. Retrieved from https://www.jstor.org/stable/43966611
Griffith, D. A., Hoppner , J. J., Lee, H. S., & Schoenherr , T. (2017, February ). The Influence of the Structure of Interdependence on the Response to Inequity inBuyer–Supplier Relationships. Journal of Marketing Research, 54(1), 124-137. doi:10.5109/jm13r.0.3 19
Gulati, R. (1995). Social structure and alliance formation patterns: A longtitudinal analysis . Administrative science quarterly , 619-652.
Gulati, R., & Nickerson , J. A. (2008). Interorganizational trust, governance choice, exchange performance. Organization science, 19(5), 688-708.
Gulati, R., & Singh, H. (1998). The architecture of cooperation: Managing coordination costs and appropriation concerns in strategic alliances. Administrative science quarterly, 781-814.
Gulati, R., & Sytch , M. (2007). Dependence asymmetry and joint dependence in interorganizational relationships: Effects of embeddedness on manufacturer's performance in procurement relationships. Administrative science quarterly, 52(1), 32-69.
Hagen, J. M., & Choe, S. (1998). Trust in Japanese interfirm relations: Institutional sanctions matter. Academy of management review, 23(3), 589-600.
Hart, O. (1995). Firms, contracts, and financial structure . Clarendon press.
Heide, J. B. (1994). Interorganizational governance in marketing channels. Journal of marketing, 58(1), 71-85.
Helper, S., MacDuffie, J. P., & Sabel, C. (2000). Pragmatic collaborations: advancing knowledge while controlling opportunism. Industrial and corporate change, 9(3), 443-488.
Hillman, A. J., Withers, M. C., & Collins, B. J. (2009). Resource dependence theory: A review. Journal of Management, 35(6), 1404-1427.
Hoetker, G. (2005). How you know versus how well I know you: Selecting a supplier for a technical innovative component. Strategic management journal, 26(1), 75-96.
Hoskisson, R. E., Eden, L., Lau, C. M., & Wright , M. (2000). Strategy in emerging economies. Academy of management journal, 43(3), 249-267.
Howard, M., & Squire, B. (2007). Modularization and the impact on supply relationships. International journal of operations & production management, 27(11), 1192-1212.
Jap, S. D., & Anderson , E. (2003). Safeguarding interorganizational performance and continuity under ex post opportunism. Management science, 49(12), 1684-1701.
John, G., & Reve, T. (1982). The reliability and validity of key informant data from dyadic relationships in marketing channels. Journal of marketing research, 19(4), 517-524.
Johnston, W. J., Khalil, S., Jain, M., & Cheng, J. M.-S. (2012). Determinants of Joint Action in International Channels of Distribution: The Moderating Role of Psychic Distance. Journal of International Marketing, 20(3), 34-49.
Jones, G. R., & George, J. M. (1998). The experience and evolution of trust: implications for cooperation and teamwork. Academy of management review, 23(3), 531-546.
Ju, M., & Gao, G. Y. (2017). Relational governance and control mechanism of export ventures: an examination across relationship length. Journal of International Marketing, 25(2), 72-87.
Ju, M., & Gao, G. Y. (2017). Relational Governance and Control Mechanisms of Export Ventures: An ExaminationAcross Relationship Length. Journal of International Marketing, 25(2), 72-87. doi:1 0. 1509/jim. 1 6.0070
Khan, Z., Shenkar, O., & Lew, Y. K. (2015, August ). Knowledge transfer from international joint ventures to local suppliers in a developing. Journal of International Business Studies, 46(6), 656-675. Retrieved from https://www.jstor.org/stable/43653766
Klien, B. (1980). Transaction cost determinants of "unfair" contractual arrangements. The Amercian economic review, 70(2), 356-362.
Krishnan , R., Martin, X., & Nooderhaven, N. G. (2006). When does trust matter to alliance performance? Academy of management journal, 49(5), 894-917.
Lee, H. L., Whang, S., & Padmanabhan, V. (1998). Information Sharing in Supply Chain. Research Paper No. 1549, Research Paper Series (19p). Retrieved from www. wu-wien. ac. at/am/Download/ae/rp1549. pdf. Referred to, 10, 2005
Levinthal , D., & Fichman, M. (1988). Dynamics of interorganizationalattachments: Auditor-client relationships. Administrative Science Quarterly, 33(3), 345-369.
Mellewigt, T., Madhok, A., & Weibel, A. (2007). Trust and formal contracts in inter-organizational relationships-substitute and complements. Mangerial and Decision Economics, 28(8), 833-847.
Mitsuhashi, H., & Greve, H. R. (2009). A matching theory of alliance formation and organization success: Complementarity and compatibility . Academy of managment journal , 52(5), 975-995.
Mullen, M. R. (1995). Diagnosing measurement equivalence in cross-national research . Journal on International Business Studies , 26(3), 573-596.
Murray, J. Y. (2001). Strategic alliance-based global sourcing strategy for competitive advantage: A conceptual framework and research propositions. Journal of International Marketing, 9(4), 30-58.
Pallant, J. (2007). SPSS Survival Manual. New York : Open University Press.
Paulraj , A., Lado, A. A., & Chen, I. J. (2008). Inter-organizational communication as a relational competency: Antecedents and performance outcomes in collaborative buyer-supplier relationships. Journal of operations management, 26(1), 45-64.
Pfeffer, J., & Salancik , G. R. (2003). The external control of organizations: A resource dependence perspective. Stanford University Press.
Poppo, L., & Zenger, T. (2002). Do formal contracts and relational governance function as substitutes or complements? Strategic Management Journal , 23(8), 707-725.
Poppo, L., Zhou, K. Z., & Li, J. J. (2016, April). When can you trust "trust"? Calculative trust, relational trust, and supplier performance. Strategic Management Journal, 37, 724-741. doi:10.1002/smj.2374
Powell, W. W., & DiMaggio, P. J. (2012). The new institutionalism in organizational analysis . University of Chicago press.
Reuer, J. J., & Arino, A. (2007). Strategic Alliance Contract: Dimension and Determinants of Contractual Complexity. Strategic Management Journal, 28(3), 313-330.
Ring, P. S., & Van de Ven, A. H. (1994). Development process of cooperative interorganizational relationships. Academy of management review, 1, 90-118.
Sa Vinhas, A., Heide, J. B., & Jap, S. D. (2012). Consistency judgements, embeddedness, and relationship outcomes in interorganizational networks. Managment science, 58(5), 996-1011.
Seggie, S. H. (2012). Transaction Cost Economics in International Marketing: A review and Suggestions for Future Research. Journal of International Marketing, 20(2), 49-71.
Skarmeas, D., Zeriti, A., & Baltas, G. (2016). Drivers and Outcomes in International Marketing Channels. Journal of International Marketing, 24(1), 22-40. doi:10.1509/jim.15.0065
Skarmeas, D., Zeriti, A., & Baltas, G. (2016). Relationship Values: Drivers and Outcomes in International Marketing Channels. Journal of International Marketing , 24(1), 22-40. Retrieved from https://www.jstor.org/stable/43966935
Skinner, S. J., Donnelly Jr, J. H., & Ivancevich, J. M. (1987). Effects of transactional form on environmental linkages and power-dependence relations. Academy of Management Journal, 30(3), 577-588.
Stern, L., Ansary , A., & Coughlan , A. (1996). Marketing Channel . New Jersy: Prentice-Hall.
Tepic, M., Omta, O., Trienekens, J., & Fortuin, F. (2011). The role of structural and relational governance in creating stable innovation networks: insights from sustainability-oriented Dutch innovation networks. Journal on Chain and Network Science, 11(3), 197-211.
Uzzi, B. (1997). Social structure and competition in interfirm networks: The paradox of embeddedness. Administrative Science Quarterly, 42(2), 37-69.
Uzzi, B. (1999). Embeddedness in the making of financial capital: How social relations and networks benefit firms seeking financing. American Sociological Review, 64(4), 481-505.
Vlaar, F., Van Den Bosch, F., & Volbcrda, H. W. (2006). Coping with problems of understanding in interorganizational relationships: suing formalization as a means to make sense. Organization Studies, 27(11), 1617-1638.
Wathne, K. H., & Heide, J. B. (2000). Opportunism in interorganizational relationships: forms, outcomes, and solutions. Journal of Marketing, 64(4), 36-51.
Williamson , O. E. (1975). Markets and Hierarchies. In Williamson Markets and Hierarchies . The Free Press New York.
Williamson, O. E. (1985). The Economic Institutions of Capitalism. New York: The Free Press.
Williamson, O. E. (1996). The Mechanisms of Governance. New York: Oxford University Press.
Zaheer, A., McEvily , B., & Perrone, V. (1998). Does trust matter? Exploring the effects of interorganizational and interpersonal trust on performance. Organization Science, 9(2), 141-59.
Zhang, C., Li, J. J., & Huang, Y. (2017, June). Sustaining relationships after opportunism and misunderstanding: the role offormalization and socialization. Marketing Letters, 28(2), 305-319. doi:10.1007/s 11002-016-9414-1
Zhong, W., Su, C., Peng, J., & Yang, Z. (2017). Trust in interorganizational relationships: A meta-analytic integration. Journal of managment, 43(4), 1050-1075.
Zhou, K. Z., & Xu, D. (2012). How foreign firms curtail local supplier opportunism in China, centralized control, and relational governance. Journal of international business studies, 43(7), 677-692.
Downloads
Published
Issue
Section
License
Copyright to published manuscripts becomes the property of the Graduate School of Development Economics, National Institute of Development Administration. Reproduction of all or part of a Development Economic Review (DER) article by anyone, excluding author(s), is prohibited, unless receiving our permission.
Disclaimer: Opinions expressed in articles published in this journal are those of the author (s) and do nto necessarily represent opinions of the Graduate School of Development Economics, National Institute of Development Administration. Trade and proprietary names are only for identification and not constitute our endorsement.