New Year Woodblock Print: Folk Wisdom and Inheritance of Zhuxian Town, China

Abstract

This article aimed to study the folk wisdom and inheritance of Zhuxian Town's New Year woodblock print using qualitative research methods to collect data by using survey, interview, observation, and focus group discussionon the inheritors and successors of the threecentury-old Zhuxian Town's New Year woodblock printshops. The aesthetic and semiotics theories were applied in analyzing the folk wisdom in Zhuxian Town's New Year woodblock print, consisting of traditional production methods, artistic features, and cultural connotations. The structural-functionalism theory was used to analyze the history, origin, belief, and production methods of Zhuxian Town's New Year woodblock print. The 5W communication theory was used to study the inheritors, successors, inheritance contents, inheritance methods, and inheritance effects of the woodblock prints to provide a reference for a better inheritance for Zhuxian Town's New Year woodblock prints.