Communication Power and Globalization: The Narrative of Myth in “National Representation” in China

Abstract

In the era of globalization, communication power helps promote the flow of globalized cross-cultural information. From the perspective of Semiotics, countries are two kinds of subjects: "Object-symbol" or "Symbol-user", and are the subjects of globalization. This paper analyzes and applies the influence of mythological narratives on the shaping of national image, which through mediated "National Representations" can generate considerable narratives to influence individuals or groups. The myth is that globalization advances from "Domestic" to "Abroad" under the guidance of a "Common Interpreter". Through vivid storytelling, resonant heroic images, and rich cultural symbols, myths have become an auxiliary tool for the "National Representation" in the context of globalization.