Innovative Strategies for the Design of Guangdong paper cutting Souvenirs in the Context of Cultural Tourism Integration
DOI:
https://doi.org/10.14456/tiat.2024.7Keywords:
Guangdong paper cutting, Integration of culture and tourism , Souvenir design , Innovative strategyAbstract
The traditional art of Guangdong paper cutting is an important component of China's intangible cultural heritage, possessing profound historical and cultural value. However, with the acceleration of modernization and the influence of cultural globalization, traditional paper cutting art faces challenges such as discontinuity in inheritance and market contraction. This study examines these challenges within the framework of culture-tourism integration and highlights the necessity of developing Guangdong paper-cutting souvenirs. Innovative strategies include emphasizing regional cultural identity, integrating contemporary aesthetic trends, and emphasizing cultural experience and interactivity are essential for enhancing the quality of Guangdong paper-cutting souvenir design.
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