The Packaging Design for Silkworm Protein Lotion of Ban Sieow Noi Woman Weaving Group, Chaiyaphum Province

Abstract

The Study on Packaging Design for Silk Protein Skin Care Lotion: Women's Weaving Group at Ban Sieow Noi, Chaiyaphum Province. This study aims to design appropriate packaging for silk protein skin care lotion products. The researcher collected and analyzed qualitative data from 8key informants. The silk protein skin care lotion product from the women's weaving group at Ban Sieow Noi, Mueang District, Chaiyaphum Province contains a key ingredient called Sericin, which is a protein extracted from silk cocoons with outstanding properties for skin care. It has the ability to enhance skin moisture, reduce water loss from the skin, contains antioxidants that help slow aging and protect skin from pollution, and can help make skin smoother and more elastic. The findings revealed that despite the product's superior quality and distinctive properties, it lacks effective marketing communication, particularly in conveying the product's value proposition, strengths, and therapeutic benefits according to market demands. Consequently, the researcher addressed this issue by designing packaging that reflects the product's distinctive features, aligns with market requirements, and establishes connections to the community and raw materials. The design elements include: 1) a memorable product name, 2) a logo that correlates with the raw materials, 3) colors reflecting the raw materials and product characteristics, 4) simple Chonburi and Kanit typography, 5) illustrations showcasing silk cocoons as raw materials, 6) a flat bottle shape suitable for portability, and 7) cost-effective plastic materials that provide product protection.