Graphic Media Design to Campaign Against Online Scams Among Teenagers
Keywords:
Graphic Design, Campaign, Scam, Online, TeenagerAbstract
This research article aims to study the problem of online deception among adolescents and to design graphic media to campaign against the problem of online deception among adolescents. A mixed-methods research approach was employed, using unstructured interviews and evaluation forms as research instruments. The data were collected from a target group of lower and upper secondary school students in Sakon Nakhon Province through simple random sampling, totaling 565 people. Regarding the problem of online deception among adolescents, it was found that teenagers aged 15-18 years use social media for more than 6-10 hours per day. The most popular platforms include TikTok, Instagram, and YouTube. The main problems identified include product fraud, money transfer scams, and online gambling, with 54.2% of respondents stating that someone close to them had experienced such issues. Regarding the design of graphic media to campaign against the problem of online deception among adolescents, it was found that both print and online media were developed. The evaluation of media effectiveness was at the "excellent" level, with stickers and informational posts on online media receiving the highest average scores.
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