The Successful Crocodile Farming Business in the Central of Northeastern Region

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Neeranart Sanachan
Kanokon Boonmee

Abstract

This study was aimed to study 1) the operation of croc. farming in the central of northeastern region 2) factors influenced the success of croc. farming in the central of northeastern region 3) present the operation patterns of the successful croc. farming in the central of northeastern region. The statistics used were percentage, mean, Standard Deviation, and Stepwise-Multiple Regression Correlation Coefficient.
The results of the study were revealed: 1) all 4 operation aspects as enterpriser characteristics, management resources, business environments, and key success factors of the business were in low level significantly at .05 regardless the research hypothesis 2) key success factors of Croc. farming business consisted of 10 out of total 67 factors and 3) the successful croc. farming business pattern in the central of northeastern region was 7S 2T 3P which comprised Sources of funds, Skills /Training, Sewage Collection, Save environment, Support License, Satisfied of Price, Social networks, Technology of Innovation, Technology of Quality, Place, and Policy of Tax.

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บทความวิจัย (Research Article)