Song Creation to Promote Identity and Culture of Khok Hin Hae Subdistrict, Renu Nakhon District, Nakhon Phanom Province

Abstract

This research aimed to: 1) study the identity and cultural capital of Khok Hin Hae Subdistrict, 2) create songs to promote identity and culture, and 3) develop a music communication process to promote identity and culture. This qualitative research collected data from documents and fieldwork using in-depth interviews and observation. Key informants included 30 monks, community leaders, local scholars, academics, and members of the cultural council from 10 villages in Khok Hin Hae Subdistrict. The data obtained were analyzed and used to compose 20 songs reflecting the identity and culture of the subdistrict.
The results revealed that:
1. The identity and cultural capital of Khok Hin Hae Subdistrict comprise three main aspects: 1) Art, music, and handicrafts, such as Phu Thai dance, traditional weaving, and basketry; 2) Religion, beliefs, and traditions, which are expressed through rituals and merit-making festivals based on the twelve-month traditions (Heet Sib Song); and 3) Lifestyles, language, clothing, and food, which are well-preserved and reflect local uniqueness.
2. The song creation process consists of two stages: (1) Pre-production studying information from documents and collecting field data from the local community, revealing unique aspects of language, beliefs, traditions, music, attire, food, and lifestyle; (2) Production using the gathered data to compose a total of 20 songs, strictly adhering to traditional song composition structures, consisting of four stanzas with external, internal, and inter-stanza rhymes. The content of the songs reflects the community context and is applicable in real community activities. Music arrangements and recordings were performed by both professional and local singers.
3. In developing the music communication process, the songs were utilized in the community by designing accompanying dance movements that correspond to the songs. These were then applied in community activities such as religious events, festivals, and tourism. Costumes for the performances were selected to reflect the community’s identity, such as tie-dye fabric and the community’s representative colors blue and red. Additionally, music videos were produced and disseminated via Facebook and YouTube to promote local culture to a wider audience.