The development outcomes of a program to promote advertising authorization for private sanitariums in Buri Ram Province.

Abstract

     This action research examined the situation, developed a program, and assessed the outcomes of the advertising authorization promotion program. The study consisted of four phases: (1) situation analysis, (2) program design and development, (3) implementation, and (4) evaluation. The study sample included 38 private sanitariums operators applying for advertising authorization and 3 officials from the consumer protection unit, selected through purposive sampling. Data were analyzed using descriptive statistics, a one-sample t-test, and content analysis.

     The findings revealed that the developed advertising authorization promotion program comprised five key activities: development of a guideline manual for advertising authorization applications, implementation of an advisory system via LINE Official Account, development of a web application to check for inappropriate advertising content, creation of a computer program Microsoft Access to generate advertising approval documents and establishment of guidelines for advertising authorization procedures. As a result, 76.06% of advertisements were approved without requiring any revisions. The total processing time for advertising approval was significantly shorter than the standard threshold (p = .000). Furthermore, the overall efficiency evaluation of the web application indicated the highest level of effectiveness, with a mean score of 4.70±0.22.