The Development of Participation Model on Road Safety Management, Songkhla Rajabhat University

Abstract

     This participatory action research aimed to develop a collaborative road safety management model for Songkhla Rajabhat University, based on the Kemmis and McTaggart action research cycle consisting of four stages: planning, acting, observing, and reflecting. The study participants and units comprised: 1) 2,473 individuals diagnosed with primary injury codes V010-V8929; 2) 21 network stakeholders; 3) 77 undergraduate students; and 4) 753 vehicles, including 391 motorcycles and 362 private cars, totaling 2,671 units. Data were collected during the first cycle from May to September 2025. Research instruments included road accident records, a Result-Based Management toolset (5 Tools), After Action Review (AAR) forms, observation logs, and risk-spot identification records. Quantitative data were analyzed using descriptive statistics, while qualitative data underwent analytic induction.

     The findings established the PMRHe Model, a collaborative framework consisting of four key components: 1) Participation (P): Integrating multi-sectoral cooperation through the Songkhla Rajabhat University Road Safety Center (initial phase) to strengthen strategic partnerships; 2) Management (M): Surveying and managing road accident risk spots both within and around the university to facilitate physical environment improvements; 3) Role Model (R): Developing student leaders to serve as catalysts for safety behavior changes; and 4) Health Empowerment (He): Strengthening health literacy among students and staff through diverse strategies, including curriculum integration, proactive public relations via campus radio and social media, and university-wide awareness campaigns at strategic locations to foster a sustainable road safety culture.