Factors Influencing the Decision to Use Health Spa Massage Services Among People in Bangkok, Thailand.
Keywords:
Management Process, Service Decision Making, Health Spa MassageAbstract
This survey research aimed to examine the levels of personal factors, management process factors, and decision-making factors influencing the use of health spa massage services among people in Bangkok, Thailand. In addition, the study aimed to investigate the effects of management process factors on decision-making in choosing health spa massage services among people in Bangkok, Thailand. The total sample size for this study was 500 respondents. The research instrument used for data collection was a questionnaire. Data were analyzed by Frequency, Percentage, Mean, Standard Deviation and Multiple Regression.
The results revealed that all management process factors significantly influenced the decision to use health spa massage services among people in Bangkok, Thailand, at the 0.05 level of significance. In particular, leadership and planning were identified as the most influential factors, as they enhance management efficiency and build confidence among service users.
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