Participatory research practices to develop distribution channels for Community products using the internet network. Case study: Rai Khing Rice Mill Community Enterprise Nakhon Pathom Province

Abstract

          The objectives of this research are 1) to study the development of product brand labels to be outstanding and modern for organic rice products of the Rai Khing Rice Mill Community Enterprise, Nakhon Pathom Province; 2) To study digital marketing strategies, development of public relations media, and increasing the potential of applying digital technology to organic rice products of the Rai Khing Rice Mill Community Enterprise, Nakhon Pathom Province. It is qualitative research (Qualitative Research) with research tools including questionnaires with a sample group/target group. are consumers of products in Nakhon Pathom province and selected a specific sample group (Purposive Sampling) by selecting only 200 people to buy community products. Then the data collected from the questionnaire was analyzed using descriptive statistics consisting of percentage, mean, and standard deviation. It was found that Most are satisfied with the overall brand development at the highest level, especially if the brand is beautiful and memorable and Digital marketing strategy Beautiful brands create memorable digital media in the Line application most types of content.