The Development of Local Cuisine Video Media for Undergraduate in Chom Thong Sub-District, Muang District, Phitsanulok Province

Abstract

ABSTRACT

            The purposes of this research were to 1) develop local cuisine video media for tourism using in Tha Pho Village, House Group 8, Chom Thong Sub-District, Muang District, Phitsanulok Province as a case study. 2) compare academic achievement before and   after studying using the video media, and 3) evaluate student satisfaction with video media. The sample   group included 30 students of Home Economics Program, Faculty of Science and Technology, Pibulsongkram Rajabhat University. The research tools used in this study were the local cuisine video media  for tourism, the study achievement measurement form, and the satisfaction measurement form. The statistics used for data analysis were efficiency values (E1/E2), mean, and standard deviation. The research   findings were as follows: 1) The local cuisine video media for tourism had the highest quality assessment score, showing an efficiency value (E1/E2) of 82.86/83.57 which was satisfied with the 80/80 criterion,2) The academic achievement of students revealed that their posttest scores were higher than those of the pretest, and 3) The students were satisfied with the video media at the highest level (  = 4.66, S.D. = 0.57)