The Satisfaction of Consumers Cafes University in Phayao Province

Abstract

         This research aims to study the satisfaction of consumers cafes university in Phayao province and to study the problems and suggestions related to the satisfaction with the marketing strategies of the consumers, cafes university in the province. The researcher used a questionnaire with a sample group, with a random sampling method that specifically targeted 300 coffee consumers in a university in Phayao Province. The research found that Most respondents were female, aged between 31-40 years old, studying for a bachelor's degree and still not earning any income due to the overall education satisfaction at a high level which found that the distribution with the highest level of satisfaction, followed by Product, Price, Promotion Process in the creation & presentation of physical and Personal characteristics, respectively