COSMETIC BUYING DECISION BEHAVIOR OF STUDENT IN CTECH PACIFIC COLLEGE OF TECHNOLOGY, PHAYAO PROVINCE

Abstract

             The Independent study aim to respondent trade behavior cosmetics and the characteristics of the student that have a relationship with the behavior of the decision to accept cosmetics case of 207 people. This Independent study using the tools as the questionnaire query in the data of quantitative research. General Information the data showed that the majority of respondents were female as between the ages of 15-18 years old and most of the student in the class as vocational certificate. The Analysis of respondent trade behavior cosmetics found that cosmetic reasons to buy cosmetics, most cosmetics are needed personality. The Factors influence the decision to acquisition the makeup of the student, most of the products. The student consume the frequency of purchase, most cosmetics 1 time per month. To acquisition cosmetics, each student used the money to purchase cosmetics 500 baht. The student choose from the cosmetics Department Store, most popular buy cosmetics for the face, and often to purchase the cosmetics to friends. The data source of knowledge of cosmetics as sources acquaintance of cosmetics that received the most evidence from friends or people and the most that student influences the decision acquisitioned cosmetics. Uncertainty changed other brands the factors most commonly allergic and followed by the requirement to attempt new products. The relationship between the features of cosmetic buying decision behavior found that gender, age, and education level of a relationship that the significance level 0.05.