Homestay Management Strategies for Happiness Workplace of Ban So Buddhism-Based Agriculture Village, Phayao Province

Abstract

           The research on homestay management strategies for happiness workplace of Ban So, Buddhism-based agriculture village, Phayao Province was a qualitative research, survey research and action research. It aimed at studying and indicating home stay management direction for happiness workplace of Ban So, Buddhism-based agriculture village, Phayao Province. The researchers conducted research by undertaking a seminar-based assessment of SWOT Analysis and in-depth interview to exchange knowledge among informants in particular issues. The population and samples included 15 informants of specialists in tourism and hospitality who are officers from government sectors, entrepreneurs of tourism and hospitality business and community leaders.

              The studies revealed that homestay management strategies for happiness workplace of Ban So, Buddhism-based agriculture village, Phayao Province, included; 1) promote the extensive marketing campaigns by homestay entrepreneurs 2) develop the form of Buddhism-based agricultural tourism by blended with culture for happiness workplace of Ban So to highlight its distinction with creativity of the community 3) focusing on maintaining homestay standard by encouraging the owner to participate in standardized evaluation process of the Department of Tourism 4) initiate collaboration with local administrative organizations 5) initiate collaboration with educational organizations 6) support the use of various public relation media to broaden target approach 7) initiate tourism-cluster collaboration with government organizations to propose homestay maintenance budget 8) develop body of knowledge in hospitality to enhance service standard of staff 9) forecast annual prospective guests for sufficiency workforce management 10) adjust and learn with community sector, government sector and private sector 11) host the panels as to knowledge sharing and thoroughly communicate among entrepreneurs 12) management of environment, community income and inheriting of knowledge 13) entirely cooperate to develop community learning sites 14) entirely cooperate to establish community museum.