Marketing Mix Affecting Purchase Decision on Thailand Nationality Football’s WARRIX Shirt of Customer in Bangkok Metropolitan Area
Keywords:
Marketing Mix, Purchase DecisionAbstract
The objectives of this research were to study the purchase decision on Thailand nationality football’s WARRIX shirt of customer in Bangkok metropolitan area and study the marketing mix affecting purchase decision on Thailand nationality football’s WARRIX shirt of customer in Bangkok metropolitan area. Research methodology collects information that is obtained from a query. The sample consisted of data collected from 400 consumers in Bangkok metropolitan area. Through a closed-ended questionnaire survey. In addition, data were statistically analyzed using percentage, mean and standard deviation. Inferential statistics methods on Chi-square and Multiple Regression were used to test hypotheses. Research findings were as follows: the marketing mix factors is at high level, found that are important in the maximum are products, followed by place and the minimum are physical. The purchase decision is at high level, found that are important in the maximum are the purchase decision Thailand nationality football’s WARRIX shirt when evaluating various options thoroughly completed, followed by the purchase decision Thailand nationality football’s WARRIX shirt because offering attractive product images and the minimum are the purchase decision Thailand nationality football’s WARRIX shirt that has been looking for information before deciding to agree very much, respectively. The results of hypothesis testing showed that the service marketing mixes factors in term of product, price, place and promotion affected purchase decision on Thailand nationality football’s WARRIX shirt of customer in Bangkok metropolitan area at the significant level of .05.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของ มหาวิทยาลัยมหามกุฏราชวิทยาลัย วิทยาเขตสิรินธรราชวิทยาลัย
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับหาวิทยาลัยมหามกุฏราชวิทยาลัย วิทยาเขตสิรินธรราชวิทยาลัย และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
