Media Exposure and Gratifications towards Buriram United Football Club Communications Programs

Abstract

           This research aims to study the Media Exposure and Gratifications towards Burirum United Football Club Communications Programs By collecting the data, the questionnaires were distributed to Buriram United fans via online 114 social media and offline (Buriram United Football Club) 200 people to complete the research. The data were analyzed using descriptive statistics. Inferential statistics. The analysis of the difference between the two population groups uses the Independent Sample t-test and the Pearson correlation analysis. In brief, the result of this study indicated that there is only a slightly more number of male soccer Burirum United FC fans than female counterpart. This study contrast has indicated that sports like soccer require physical endurance and lighting reflex strategic and systematic changes in order to outmaneuver an opponent team similar to going to war and that is the reason why soccer is more appealing to male population than female population. This research also found that majority of the Burirum United FC fan fall between the age of 24-35 years old and working as employees of private sector with salary at 25,000 baht and below. Furthermore, evident has shown that the most popular communication medium from the Burirum United FC is its website follow by promotional events such as roadshow at the mall and printed media, however, the different remain quite small. The study has indicated that while Burirum United FC fans receive most of the communication through its facebook page and website, other communication channel namely Instragram is also a powerful tool to communicate information to the fans. Finally, additional common comment that the study found is that Burirum United FC should communicate the condition of its soccer players as it would be the lead indicator for the fans to predict the team’s victory.