The consumer buying decision of spa massage service in Mueang district, Phayao Province.

Abstract

           The purpose of this research was to study the decision to use spa massage services. 2) To compare the decision to use spa massage in Muang District, Phayao Province, based on personal factors. The samples used in the research were clients who used spa massage. 385 people in Muang District, Phayao Province. Use a questionnaire to collect data. The statistics used for data analysis were percentage, mean and standard deviation, t-test and F-test. When the difference was found, LSD (Least Significant Difference)  
           The research found that
           The decision to use the spa massage. In the urban area of Phayao province, the overall level was ( x̄ = 3.99). The average order of descending order is the service provider. At the highest level ( x̄ = 4.36), followed by physical and presentation In terms of market ( x̄ = 3.85), the market promotion ( x̄ = 3.84) in terms of price ( x̄ = 3.54) was High level, respectively.
          Comparison of decision to use spa massage services. In terms of personal factors, it was found that the users of massage parlor, spa, sex, age, occupation and income had different decision to use spa massage. In the district of Phayao, different users of the service. There was a significant difference at the 0.05 level. In the district. There are different levels of education. Have decided to use the spa massage. In Muang district, Phayao province is not different.