The Communication Model Development of The Educational Service Area Office For Developing Education Quality of Schools Under The Official of The Basic Education Commission

Abstract

The purposes of this research were to 1) Study the communication variables of the educational service area offices for educational quality of schools.2) Draft the communication models of the educational service area offices for educational quality of schools. 3) Check the communication model of the educational service area offices for educational quality of schools. 4) Confirm the communication model of the educational service area offices for educational quality of schools under the official of the basic education commission. Using the Delphi technique research process together with Ethnographic Delphi Futures Research. Select a specific informants by set the attributes were Group 1 The 9 experts for interview, Group 2 The 17 experts for Delphi technique and Group 3 The 9 experts for confirm the communication model. The research tools were the Semi-structured interview, questionnaire and assessment form to confirm the communication model. The statistics used for data analysis were frequency, percentage, mean, median, popular base and interquartile range.

The research findings found:

1. The communication variables of the educational service area offices for educational quality of schools canned synthesize 183 variables.

2. Draft communication models of the educational service area offices for educational quality of schools by 9 experts had 184 variables, 5 elements were 1) Sender 2) Message 3) Channel 4) Receiver and 5) Communication Management.

 3. Found the communication model of the educational service area offices for educational quality of schools.4) Confirm the communication model of the educational service area offices for educational quality of schools under the official of the basic education commission by 17 experts as follows: 3.1 The component 1, the sender, consists of 40 variables, The average were between 3.71-4.94, median were between 3-5, base values were between 3-5, median-base values were 0, quartiles range between 0-1, demand of the communication model at the highest level were 29 variables, at the high level were 11 variables. 3.2 The component 2, the message, consists of 36 variables, The average were between 88-5.00, median were between 3-5, base values were between 3-5, median-base values were 0, quartiles range between 0-1, demand of the communication model at the highest level were 24 variables, at the high level were 12 variables. 3.3 The component 3, the channel, consists of 30 variables, The average were between 4.12-4.94, median were between 3-5, base values were between 3-5, median-base values were 0, quartiles range between 0-1, demand of the communication model at the highest level were16 variables, at the high level were 14 variables. 3.4 The component 4, the receiver, consists of 31 variables, The average were between 3.41-4.94, median were between 3-5, base values were between 3-5, median-base values were 0, quartiles range between 0-1, demand of the communication model at the highest level were18 variables, at the high level were 13 variables. 3.5 The component 4, the communication management, consists of 31 variables, The average were between 3.88-4.94, median were between 3-5, base values were between 3-5, median-base values were 0, quartiles range between 0-1, demand of the communication model at the highest level were 30 variables, at the high level were 11 variables. 4. The communication model of the educational service area offices for educational quality of schools under the official of the basic education commission that has been confirmed by 9 experts had 5 components were 1) Sender 2) Message 3) Channel 4) Receiver and 5) Communication Management.