Marketing Factors of Mutelu Tourism in the Bangkok Metropolitan Area

Abstract

          This research aimsed to: 1) investigate the marketing factors of Mutelu tourist travel in Bangkok Metropolitan areas, 2) compare marketing factors of Mutelu tourist travel in different demographics with in Bangkok Metropolitan areas. This is a quantitative research study, with the sample group consisting of Thai Mutelu tourists traveling to Bangkok Metropolitan areas. Data was collected using a questionnaire with 400 sets, and statistical analysis included frequency distribution, percentages, means, and standard deviations. Hypothesis testing employed t-tests and one-way ANOVA, and pairwise mean differences were assessed using the LSD multiple comparison method.

 The findings of the research reveal that Mutelu tourists in Bangkok Metropolitan areas attach great importance to marketing factors of Mutelu tourist travel in these destinations,
as evidenced by the overall mean score (= 4.14,S.D.= 0.61) with the highest importance attributed to the product aspect (= 4.17, S.D.= 0.64). Furthermore, demographic factors such as gender, age, marital status, education level, and income did not significantly differ in their importance to marketing factors of Mutelu tourist travel in Bangkok Metropolitan areas, except for the occupation factor, which exhibited statistically significant differences at a significance level of 0.05.