Developing an Efficient E- Commerce Platform for Trading Business of Second Hand Items

Abstract

This research aimed to; 1) study behavior characteristics of buying second hand items online, 2) study factors affecting efficiency of buying second hand items through websites and application, 3) analyst relationship between behavior characteristics of buying second hand items online and factors affecting efficiency of buying second hand items through websites and application, 4) propose the efficient E- Commerce platform for trading business of second hand items. Research methodology was mixed method, qualitative metrology by In-depth interview 5 key informants who were executives of second hand items online business, via accidental sampling 385 respondents. The research instrument was questionnaire. Statistic used for analysis were frequency, percentage, means, standard deviation, ranking, Pearson product-moment correlation coefficient, and multiple regression analysis.

The research results were as follows: 1) behavior characteristics of buying second hand items online at a high level were clothing items, appliances, furniture, and equipment respectively, 2) factors affecting efficiency of buying second hand items through websites and application at a high important level were delivery value, design, naming, ease of access, satisfaction, improving digital customer experience, and marketing respectively, 3) behavior characteristics of buying second hand items online were at a  high relationship with factors affecting efficiency of buying second hand items through websites and application classified by  delivery value, satisfaction, naming, but other factors at a  moderate relationship, 4) the efficient E- Commerce platform  for trading business of second hand items were design, naming, delivery value, improving digital customer experience, ease of access, marketing, and satisfaction  these factors prophesy the efficient E- Commerce platform  for trading business of second hand items r of 61.5 %  at statistically significant level .05