การประยุกต์ใช้โมเดลอิทธิพลส่งผ่านต่อเนื่องแบบมีตัวแปรกำกับในงานวิจัยองค์การ: จากมโนทัศน์ความสัมพันธ์เชิงเส้นตรงสู่กลไกแบบมีเงื่อนไข

Taisith Kruasom

Authors

Taisith Kruasom 85 Faculty of Management Science, Ubon Ratchathani University, Muang Sri Khi, Warin Chamrap, Ubon Ratchathani 34190 https://orcid.org/0009-0003-7615-0734

Keywords:

moderated serial mediation model, conditional process analysis, organizational research, mediation, moderation, strategic organizational adaptability, employee proactivity

Abstract

This academic article aims to explain the principles and application of moderated serial mediation models in organizational research. It argues that this model provides a useful methodological framework for moving beyond linear explanations of relationships between variables toward a deeper understanding of mechanisms, sequences, and conditional effects. The application of this model enables researchers to explain how an independent variable influences an outcome variable through specific mediating mechanisms, how these mechanisms operate sequentially, and under what conditions the relationship becomes stronger, weaker, or changes in nature. This article presents an illustrative conceptual framework linking leader personality orientation, strategic leadership behavior, organizational culture and norms, strategic organizational adaptability, and employee proactivity. The main advantage of the moderated serial mediation model is that it enhances the explanatory power of organizational research by capturing complex processes that cannot be fully understood through direct-effect models alone. It also helps researchers formulate more theoretically meaningful hypotheses by clarifying the roles of mediators and moderators within the same framework. However, the model also has limitations. It may be overused or misapplied if researchers add mediators or moderators without sufficient theoretical justification, or if they interpret cross-sectional findings as causal evidence. Therefore, the article suggests that the application of moderated serial mediation models should be guided by theoretical clarity, appropriate analytical methods, data suitability, and cautious interpretation. When applied carefully, this model can help organizational research better reflect the complexity of contemporary organizations, where individual characteristics, leadership behavior, organizational culture, and contextual conditions interact in shaping organizational outcomes.

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