Reviving the Undead Reread the Bloodthirsty Zombie with the Concept of Innovation in South Korean Series Happiness

Abstract

This article aims to study the South Korean television drama Happiness, using the concept of innovation to point out the development of new ideas as an important step in adding value into marketable products to achieve economic value. In Happiness, bloodthirsty zombies are reinterpreted as sickness. While the characters are quarantined in accordance with current COVID-19 prevention measures. The drama explores the lifestyles of people living in modern high-rise apartment in the city to expose the severity of the social problem of class struggle and isolation of people in the big city of South Korea. The zombie apocalypse, combined with the post-apocalyptic way of life, brings viewers acquaintance with South Korean culture. Developing the idea of ​​zombie-themed drama is, therefore, the development of cultural invention into popular culture product that create economic value.