Increasing Product Value of Goods and Marketing Channels Through E-commerce System for Rice Community Enterprise Group, Sisaket Province Increasing product value, Product development approach, e-commerce.
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The objectives of this research were: 1) to study the approach of increasing product value of the Phakmai Rice Community Enterprise Group, Sisaket Province, and 2) development of electronic commerce system. The participants were Pakmai Rice Community Enterprise Group, Sisaket. To achieve the research objectives, the procedure was divided into two phases. The research tools consisted of questionnaires, in-depth interview form, focus group, participatory observation sheet, and evaluation form. Data processing was performed by Statistical Package for Social Science, and e-commerce development graphics program. Data were analyzed by percentage, mean, standard deviation, and content analysis. The results revealed that
Phase 1 approach of enhancing products values consisted of (1) building the product images by (a) product standard branding and packaging, (b) creating a prominent point of organic products with chemical-free, and quality certified GAP (2) processing of organic rice products into cosmetics such as soaps, serums, and traditional rice-based desserts.
Phase 2 approach of enhancing products values of the Rice Community Enterprise Group consisted of 7 elements: (1) Home, (2) History, (3) Community Project Activities, (4) Our Products, (5) Order, (6) Payment, and (7) Contact us. All are vital parts of trading business through the Internet. After using e-commerce, the user assessment found that they got high level score in satisfaction (=4.39). The design of the system based on the prototype emphasizing on simple designs that are suitable for local community products, resulting in the overall satisfactory was at high level.
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