Factors Related to Business Performance of Durian Exporters in Langsuan, Chumphon
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Abstract
The study explored the Factors Related to Business Performance of Durian Export in Langsuan, Chumphon. The objective of this study to 1) Study business performance of Durian export in Langsuan, Chumphon. 2) Study factors related to business performance of Durian export in Langsuan, Chumphon. The questionnaire were collected data of 217 samples from business operators in Langsuan, Chumphon. All data were analyzed using SPSS program for frequency, percentage, mean, ANOVA and Person’s correlation.
The results found that the samples were business period about 5 to 10 years and employee about 10 to 30 persons. Most of Durian exported is Monthong and deliver to China. The business had export value more than 1 million per year. The strategy and business performance of Durian export in Langsuan, Chumphon were found at the moderate and high level overall respectively.
The analysis of differences in export country and export value per year has effect to business performance of Durian export in Langsuan, Chumphon. The Business strategy factors were correlated to business performance of Durian export in Langsuan, Chumphon.
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