A Lesson Learned from Application of the Sufficiency Economy Philosophy as an Approach to Innovative Reading Promotion of Thapthan Tumbon Municipality, Thap Than District, Uthai Thani Province.

Main Article Content

Wanna Prayukvong
Chokthumrong Chongchorhor
Laddawan Phothiwichit

Abstract

     This descriptive qualitative research aimed to study the impact of the ‘Sufficiency Economy Philosophy’ as an approach to promote innovative reading in Thapthan Tumbon municipality, Thap Than District, Uthai Thani Province, Thailand. This municipality was selected for the purposes of this study as the local government responsible for assigning activities to schools already utilizes the ‘Sufficiency Economy Philosophy’ as a guideline to promote reading in respective educational institutions in the area. The research tools consisted of a detailed interview form, a focus group interview form, participants’, and non-participants’ observation forms, and a content analysis form. The results of the study revealed that 1) Thapthan Tumbon municipality has made this approach its highest priority with respective guidelines incorporated across all levels; 2) This approach has been introduced to three generations of learners with the use of fairy tales and children's literature, which has led to the creation of a library center in Thapthan Tumbon municipality for child development in order to circulate new storybooks to students and parents free of charge. Furthermore, various online sources have been created to share knowledge using digital technology and social media; 3) The factors contributing to the success of this approach include strong leadership, effective management, and great community engagement.

Article Details

Section
Research Article

References

Banchanont, P. (2017). An analysis of Thailand 4.0: national vision that still lacks details. Retrieved From https://www.bbc.com/thai/thailand-38527250. [In Thai]

Chaleysub, S. (1988). Reading promoting (2nd ed). Pathum Thani: Faculty of Humanities and Social Sciences, Phetchaburi Wittaya Longkorn Teacher College. [In Thai]

Chantavanich, S. (2018). Qualitative Research Methods. (24th ed.). Bangkok: Chulalongkorn University Press. [In Thai]

Charoenrath. O, (Eds.). (2008). Word of wisdom from His Majesty the King: Royal Guidance and Speech Processing " Philosophy of Sufficiency Economy". Bangkok: National Economic and Social Development Board Office of The Prime Minister. [In Thai]

Chengklinchan, S. (1999). Reading and Enhancing reading habits. Bangkok: Thai Watana Panich. [In Thai]

Chukovsky, K. I. (1963). From two to five. Berkeley: University of California Press.

Cohen, D. H. (1968). The Effect of Literature on Vocabulary and Reading Achievement. Elementary English, 45(2): 209-213.

DeBruin-Parecki, A. (2007). Let’s read together: Improving literacy outcomes with the adult-child. CT: Greenwood publishing.

Department of Local Government Promotion. (2011). Local communities are sustainably inhabitable with the philosophy of sufficiency economy. Bangkok: Department of Local Administration Promotion. [In Thai]

Dit-ung, C. (2016). Potentiality of the Elderly Based on Concept of Sufficiency Economy in the area of Nong Kin Phen Subdistrict Administrative Organization, Warin Chamrab Sub-district, Ubon Ratchathani Province. Journal of Liberal Arts, Ubon Ratchathani University, 12(1): 265-283. [In Thai]

Kuhapinan, C. (2002). Reading and reading promotion (2nd ed.). Bangkok: Sophon Printing. [In Thai]

Pakdee, T. (2012). Early childhood teachers in art activitiescreation by telling folk tales from the elderly living in Udon Thani primary school educational service area 2, Khumphavapee district to strengthen early childhood children’ creativity. Journal of education naresuan university, 14(2): 35-45. [In Thai]

Phasukyud, P. (2010). Knowledge Management: KM Inside Edition. Bangkok: Knowledge Management Institution. [In Thai]

Prayukvong, W., Chongchorhor, C., & Phothiwichit, L. (2019). The Sufficiency Economy Philosophy as an Approach to Innovation for Community Development: A Case Study of Local Administrative Organizations in Nakhon Sawan and Uthai Thani Provinces. Bangkok: Thailand Research Fund. [In Thai]

Puntasen, A. (2017). Sufficiency Economy: The Genius and Royal Grace of His Majesty the King Maha Bhumibol Adulyadej the Great, Boromphon Bophit. Bangkok: Rangsit University Press. [In Thai]

Purcell-Gates, V. (2000). Handbook of reading research. New York: Erlbaum

Stavans, A. & Goldenberg, G. (2008). Parent-child-adult storytelling. Narrative Inquiry. 18, 230-257.

Suwannakhae, Y. (2014). How Do Asian Immigrant Parents Read to Their Children?: The Videotaped Observations. Parichart Journal, 26(2): 113-135.

The Secretariat of the Prime Minister. (2017). Thailand's twenty-year National Strategy Draft. Retrieved from https://www.gov.go.th. [In Thai]