A Lesson Learned from Application of the Sufficiency Economy Philosophy as an Approach to Innovative Reading Promotion of Thapthan Tumbon Municipality, Thap Than District, Uthai Thani Province.

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Wanna Prayukvong
Chokthumrong Chongchorhor
Laddawan Phothiwichit

Abstract

     This descriptive qualitative research aimed to study the impact of the ‘Sufficiency Economy Philosophy’ as an approach to promote innovative reading in Thapthan Tumbon municipality, Thap Than District, Uthai Thani Province, Thailand. This municipality was selected for the purposes of this study as the local government responsible for assigning activities to schools already utilizes the ‘Sufficiency Economy Philosophy’ as a guideline to promote reading in respective educational institutions in the area. The research tools consisted of a detailed interview form, a focus group interview form, participants’, and non-participants’ observation forms, and a content analysis form. The results of the study revealed that 1) Thapthan Tumbon municipality has made this approach its highest priority with respective guidelines incorporated across all levels; 2) This approach has been introduced to three generations of learners with the use of fairy tales and children's literature, which has led to the creation of a library center in Thapthan Tumbon municipality for child development in order to circulate new storybooks to students and parents free of charge. Furthermore, various online sources have been created to share knowledge using digital technology and social media; 3) The factors contributing to the success of this approach include strong leadership, effective management, and great community engagement.

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