Kratom Industrial Crop: Factors Affecting the Thai Society’s Acceptance Behavioral Phenomena of Kratom Products of the Diffusion of Innovation
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Abstract
The research objectives were to: 1) examine factors affecting the Thai society’s acceptance behavior of kratom products; 2) test co-variance factors that can explain the Thai society’s acceptance behavior of kratom products; and 3) propose a prototype model for predicting the Thai society’s acceptance behavior of kratom products. The research results found that:1) The independent variable, relative advantage, is the variable that is most important to the Thai society’s acceptance behavior of kratom products in each type; 2) Results of testing research hypotheses showed that three variables consisting of (1) relative advantage, (2) compatibility, and (3) complexity can explain total co-variance up to 62% of the Thai society’s acceptance behavior of kratom products in all types at a statistical significance level.05; and 3) A prototype model for predicting the Thai society’s acceptance behavior of kratom products.
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บทความทุกเรื่องที่ลงตีพิมพ์จะได้รับการตรวจอ่านโดยผู้ทรงคุณวุฒิ ความคิดเห็นและบทความที่ปรากฏในวารสารนี้ เป็นของผู้เขียนซึ่งมิใช่เป็นความคิดเห็นของคณะผู้จัดทำ และมิใช่ความรับผิดชอบของสมาคมห้องสมุดแห่งประเทศไทยฯ การนำบทความในวารสารนี้ไปตีพิมพ์ซ้ำต้องได้รับอนุญาตจากคณะผู้จัดทำ
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