Book Review : Digital Entrepreneurship

Abstract

            The book on digital entrepreneurship provides a detailed exploration of the characteristics, challenges, and opportunities in the realm of digital business innovation. The document delves into various aspects of digital entrepreneurship, including its relationship with innovation, the importance of digital marketing, and the education and skills required for success in this field. The content is structured into three parts: Part I focuses on strategy and management issues for digital entrepreneurship, covering topics such as the types of digital entrepreneurship, the challenges faced by new ventures, and the skills needed for success. Part II delves into the role of technology in digital entrepreneurship, with a specific focus on key digital technologies like social media, the Internet of Things, and blockchain. Part III explores the challenges and development of digital entrepreneurship in specific industries such as fintech, manufacturing, and fashion, offering a global perspective and including case studies.