Public Relations Administration of Private Higher Education Institutions located in lower central, Bangkok, Thailand

Abstract

The purpose of this study was to compare public relations administration of private higher education institutions located in lower central, Bangkok, Thailand. The population was the public relations executives, chiefs or directors of public relations from 5 private higher education institutions, in total of 20 persons. The researcher utilized purposive sampling method. Data was analyzed by a statistical package and presented in terms of Mean ( ), Standard Deviation (SD), and one-way ANOVA. The findings revealed that higher education institutions personnel’s overall opinion towards public relations administration at high level. Also, the private university personnel who had different job roles had different opinions towards public relations administration and public relations organization at statistical significant level of 0.05. Therefore, personnel of Siam’s University had greater opinions of public relations administration and public relations organization than Southeast Asia University, Bangkokthonburi University, and Thong Sook College.