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This article aims to study literature and related research; and, propose a conceptual framework of relationship among learning orientations, competitiveness, and business performance of industry in Thailand. Based on literature review, some interesting issues are as follows: (1) Learning orientation has a direct effect on competitiveness. (2) Competitiveness has a direct effect on business performance. (3) Learning orientation has an indirect effect on competitiveness through business performance. This conceptual framework would be helpful for organization to implement an internal strategic planning for competitiveness and high business performance.
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