Learning Orientation, Competitiveness and Business Performance of Thai Industry

Main Article Content

Chayanun Khaoplod
Tipparat Laohavichien


This article aims to study literature and related research; and, propose a conceptual framework of relationship among learning orientations, competitiveness, and business performance of industry in Thailand. Based on literature review, some interesting issues are as follows: (1) Learning orientation has a direct effect  on competitiveness. (2) Competitiveness has a direct effect on business performance. (3) Learning orientation has an indirect effect on competitiveness through business performance. This conceptual framework would be helpful for organization to implement an internal strategic planning for competitiveness and high business performance.


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Khaoplod, C., & Laohavichien, T. (2018). Learning Orientation, Competitiveness and Business Performance of Thai Industry. WMS Journal of Management, 7(2), 87-96. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/125741
Research Articles-Academic Articles
Author Biographies

Chayanun Khaoplod

College of Hospitality and Tourism, RMUTSV

Tipparat Laohavichien

Kasetsart Business School, Kasetsart University


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