Learning Orientation, Competitiveness and Business Performance of Thai Industry
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Published:
May 27, 2018
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Abstract
This article aims to study literature and related research; and, propose a conceptual framework of relationship among learning orientations, competitiveness, and business performance of industry in Thailand. Based on literature review, some interesting issues are as follows: (1) Learning orientation has a direct effect on competitiveness. (2) Competitiveness has a direct effect on business performance. (3) Learning orientation has an indirect effect on competitiveness through business performance. This conceptual framework would be helpful for organization to implement an internal strategic planning for competitiveness and high business performance.
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Khaoplod, C., & Laohavichien, T. (2018). Learning Orientation, Competitiveness and Business Performance of Thai Industry. WMS Journal of Management, 7(2), 87–96. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/125741
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Research Articles-Academic Articles
References
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Calantone R.J., Cavusgil S.T. & ZhaoY.(2002). Learning orientation, firm innovation, and firm performance. Industrial Marketing Management, 31(6), pp.515-524.
Cronin Jr J. J. & Taylor S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), pp.55-68.
David Peng; Roger G. Schroeder & Rachna Shah. (2011). Competitive priorities, Plant improvement and innovation
capabilities, and operational performance a test of two forms of fit. International Journal of Operations & Production Management,31(5), pp.484-510. Retrieved January, 7, 2016. From http://dx.doi.org/10.1108/01443571111126292
Dixon N.M. (1992). Organizational learning: a review of the literature with implications for HRD professionals. Human Resource Dev;3: pp.29– 49.
Evan, William M. 1976. Organization Theory and Organizational Effectiveness: An Exploratory Analysis. Organization and Administrative Sciences. 7: 15- 28.
Fang S. C. & Wang J. F. (2006). Effects of Organizational Culture and Learning on Manufacturing Strategy Selection:
An Empirical Study National Kaohsiung. International Journal of Management, 3(3).
Huber G.P. (1991). Organizational learning: The contributing processes and the literatures. Organization Science, 2(February), pp.53-70.
Hurley R.F., Hult G.T.M. (1998). Innovation, market orientation,and Organizationallearning: an integration and empirical
examination. J Mark;62: pp.42– 54.
Hult G.T.M., Hurley R.F. & Knight G.A. (2004). Innovativeness: It’s antecedents and impact on business performance.
Industrial Marketing Management, 33, pp.429-438.
Hunt S.D., Morgan R.M. (1996). The resource advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions. J Mark;60: pp.107–114.
Lukas B.A., Hult G.T.M., Ferrell O.C.(1996). A theoretical perspective of the
antecedents and consequences of organizational learning in marketing channels. J Bus Res;36(3): pp.233– 244.
Jaakkola M., Parvinen P. and Moller K. (2006). Strategic Marketing and Its Effect on Business Performance in Three European Engineering Countries.
Department of Marketing and Management. Helsinki : Helsinki School of Economics.
Jones T.O. & Sasser J.r. (1995). Why Satisfied Customers Defect. Harvard Business eview,73(6), pp. 88-91.
Keskin H. (2006). Market orientation, learning orientation and innovation capabilities in SMEs: An extended model. European
Journal of Innovation Management,9(4), pp.396-417.
Koufteros X.A., Vonderembse M.A. and Doll W.J. (2002). Examining the Competitive Capabilities of Manufacturing Firms. Structural Equation Modeling 9(2), pp. 256-282.
Kotler P. (1997). Marketing Management: Analysis Planning Implementation and Control. New Jersey:rentice-Hall.
Maria Isabel Rivera Vargas (2014). Determinant Factors for Small Business to Achieve
Innovation,High Performance and Competitiveness: Organizational Learning and Leadership Style. Procedia - Social and Behavioral Sciences 169 ( 2015 ). pp.43 – 52
Mone M.A., McKinley W., Barker V.L. (1998). Organizational decline and innovation: a contingency framework. Acad
Manage Rev;23(1): pp.115–32.
Moorman C.,Miner A.S.(1998).Organizational improvisation and organizational memory. Acad Manage Rev;23(4):pp.698–723.
Mavondo F., Chimhanzi J. & Stewart J. (2005). Learning Orientation and Market Orientation Relationship with Innovation, Human Resource Practices and Performance. European Journal of Marketing,39(11/12), pp.1235-1263.
McGuinness T. & Morgan R. E. (2005). The Effect of Market and Learning Orientation on Strategy Dynamics:
The Contributing Effect of Organizational Change Capability. European Journal Of Marketing, 39(11/12),1306-1333. Organization journal, 10(2), pp.74-2.
http://dx.doi.org/10.1108/03090560510623271mechanisms. The learning
Ojha D. (2008). Impact of Strategic Agility on Competitive Capabilities and financial Performance. Ph.D.Clemson University.
Ok C., Back K.J. & Shanklin C. W. (2007).Mixed Findings on the Service Recovery Paradox.[Article]. Service Industries
Journal, 27(6), pp.671-686.
Peng C. H. (2008). The relationships between the antecedents of innovativeness and business performance. International
Symposium on Electronic Commerce and Security, pp.805-809.
Perin M. G. and Sampaio C. H. (2003). The relationship between learning orientation and innovation. (Report
No. Special Issue 36 Vol. 9 No. 6). Universidade Catolica do Ria Grande do Sul.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.
Pimtong Tavitiyaman (2012).The effect of competitive strategies and organizational structure on hotel performance. International Journal of contemporary Hospitality anagement Vol. 24 No. 1, pp.140-159 Emerald Group Publishing Limited 0959-6119
Rhee J., Park T. & Lee D. H. (2010). Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediationof learning orientation.
Technovation, 30, pp.65-75.
Salim I. & Sulaiman M. (2011). Organizational Learning, Innovation and Performance: A Study of Malaysian Small and Medium Sized Enterprises. International Journal of Business and Management, 6, (12) (December), pp.118-126
Senge P.M. (1990). The Fifth Discipline: The Art and Practice of the Learning Organization. New York: Douldeday
Shahid Yamin A., Gunasekaran, Felix T.
Mavondo. (1999). Relationship between generic strategies, Competitive advantage and organizational performance: an empirical analysis. Technovation19 pp.507–518
Sinkula J. M., Baker W. E. & Noordewier T. (1997). A framework for market-based organizational learning: Linking values, knowledge and behavior.
Journal of the Academy of Marketing Science, 25(4), p305-318.
Slater S. F., Narver J. C.(1994). Market orientation isn’t enough: build a learning Organization. Report No. pp.94-103.
Cambridge (M.A.) : Marketing Science Institute. Stuart-Kotze, R. (2006). Performance: The Secrets of successful behavior.
London: Financial Times Prentice Hall.
Tan, C. S. (2007). Sources of competitive advantage for emerging fast growth small to medium enterprises : The role of business orientation, marketing capabilities, customer value, and firm performance. Ph.D. Melbourne : the Royal Melbourne Institute of Technology.
Thomas, K. & Alien, S. (2006). The learning organization: a meta-analysis of themes in literature. The Learning Organization, 13, (2/3), pp.123-140.
Zhang, Q. (2001). Technology Infusion Enabled Value Chain Flexibility : A Learning and Capability-Based Perspective. Ph.D. America : The University of
Toledo.
การดำเนินงาน. WMS Journal of Management Walailak University5(3), 22-34
Baker, W. E., & Sinkula J. M. (1999). The synergistic effect of market Orientation and learning Orientation on organizational performance.Journal of the Academy of Marketing Science, 27(4), pp.411-427.
Brown S.L., Eisenhardt K.M. (1995). Product development: past research, present findings, and future directions. Acad Manage Rev; 20(2): pp.343–378.
Calantone R.J., Cavusgil S.T. & ZhaoY.(2002). Learning orientation, firm innovation, and firm performance. Industrial Marketing Management, 31(6), pp.515-524.
Cronin Jr J. J. & Taylor S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), pp.55-68.
David Peng; Roger G. Schroeder & Rachna Shah. (2011). Competitive priorities, Plant improvement and innovation
capabilities, and operational performance a test of two forms of fit. International Journal of Operations & Production Management,31(5), pp.484-510. Retrieved January, 7, 2016. From http://dx.doi.org/10.1108/01443571111126292
Dixon N.M. (1992). Organizational learning: a review of the literature with implications for HRD professionals. Human Resource Dev;3: pp.29– 49.
Evan, William M. 1976. Organization Theory and Organizational Effectiveness: An Exploratory Analysis. Organization and Administrative Sciences. 7: 15- 28.
Fang S. C. & Wang J. F. (2006). Effects of Organizational Culture and Learning on Manufacturing Strategy Selection:
An Empirical Study National Kaohsiung. International Journal of Management, 3(3).
Huber G.P. (1991). Organizational learning: The contributing processes and the literatures. Organization Science, 2(February), pp.53-70.
Hurley R.F., Hult G.T.M. (1998). Innovation, market orientation,and Organizationallearning: an integration and empirical
examination. J Mark;62: pp.42– 54.
Hult G.T.M., Hurley R.F. & Knight G.A. (2004). Innovativeness: It’s antecedents and impact on business performance.
Industrial Marketing Management, 33, pp.429-438.
Hunt S.D., Morgan R.M. (1996). The resource advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions. J Mark;60: pp.107–114.
Lukas B.A., Hult G.T.M., Ferrell O.C.(1996). A theoretical perspective of the
antecedents and consequences of organizational learning in marketing channels. J Bus Res;36(3): pp.233– 244.
Jaakkola M., Parvinen P. and Moller K. (2006). Strategic Marketing and Its Effect on Business Performance in Three European Engineering Countries.
Department of Marketing and Management. Helsinki : Helsinki School of Economics.
Jones T.O. & Sasser J.r. (1995). Why Satisfied Customers Defect. Harvard Business eview,73(6), pp. 88-91.
Keskin H. (2006). Market orientation, learning orientation and innovation capabilities in SMEs: An extended model. European
Journal of Innovation Management,9(4), pp.396-417.
Koufteros X.A., Vonderembse M.A. and Doll W.J. (2002). Examining the Competitive Capabilities of Manufacturing Firms. Structural Equation Modeling 9(2), pp. 256-282.
Kotler P. (1997). Marketing Management: Analysis Planning Implementation and Control. New Jersey:rentice-Hall.
Maria Isabel Rivera Vargas (2014). Determinant Factors for Small Business to Achieve
Innovation,High Performance and Competitiveness: Organizational Learning and Leadership Style. Procedia - Social and Behavioral Sciences 169 ( 2015 ). pp.43 – 52
Mone M.A., McKinley W., Barker V.L. (1998). Organizational decline and innovation: a contingency framework. Acad
Manage Rev;23(1): pp.115–32.
Moorman C.,Miner A.S.(1998).Organizational improvisation and organizational memory. Acad Manage Rev;23(4):pp.698–723.
Mavondo F., Chimhanzi J. & Stewart J. (2005). Learning Orientation and Market Orientation Relationship with Innovation, Human Resource Practices and Performance. European Journal of Marketing,39(11/12), pp.1235-1263.
McGuinness T. & Morgan R. E. (2005). The Effect of Market and Learning Orientation on Strategy Dynamics:
The Contributing Effect of Organizational Change Capability. European Journal Of Marketing, 39(11/12),1306-1333. Organization journal, 10(2), pp.74-2.
http://dx.doi.org/10.1108/03090560510623271mechanisms. The learning
Ojha D. (2008). Impact of Strategic Agility on Competitive Capabilities and financial Performance. Ph.D.Clemson University.
Ok C., Back K.J. & Shanklin C. W. (2007).Mixed Findings on the Service Recovery Paradox.[Article]. Service Industries
Journal, 27(6), pp.671-686.
Peng C. H. (2008). The relationships between the antecedents of innovativeness and business performance. International
Symposium on Electronic Commerce and Security, pp.805-809.
Perin M. G. and Sampaio C. H. (2003). The relationship between learning orientation and innovation. (Report
No. Special Issue 36 Vol. 9 No. 6). Universidade Catolica do Ria Grande do Sul.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.
Pimtong Tavitiyaman (2012).The effect of competitive strategies and organizational structure on hotel performance. International Journal of contemporary Hospitality anagement Vol. 24 No. 1, pp.140-159 Emerald Group Publishing Limited 0959-6119
Rhee J., Park T. & Lee D. H. (2010). Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediationof learning orientation.
Technovation, 30, pp.65-75.
Salim I. & Sulaiman M. (2011). Organizational Learning, Innovation and Performance: A Study of Malaysian Small and Medium Sized Enterprises. International Journal of Business and Management, 6, (12) (December), pp.118-126
Senge P.M. (1990). The Fifth Discipline: The Art and Practice of the Learning Organization. New York: Douldeday
Shahid Yamin A., Gunasekaran, Felix T.
Mavondo. (1999). Relationship between generic strategies, Competitive advantage and organizational performance: an empirical analysis. Technovation19 pp.507–518
Sinkula J. M., Baker W. E. & Noordewier T. (1997). A framework for market-based organizational learning: Linking values, knowledge and behavior.
Journal of the Academy of Marketing Science, 25(4), p305-318.
Slater S. F., Narver J. C.(1994). Market orientation isn’t enough: build a learning Organization. Report No. pp.94-103.
Cambridge (M.A.) : Marketing Science Institute. Stuart-Kotze, R. (2006). Performance: The Secrets of successful behavior.
London: Financial Times Prentice Hall.
Tan, C. S. (2007). Sources of competitive advantage for emerging fast growth small to medium enterprises : The role of business orientation, marketing capabilities, customer value, and firm performance. Ph.D. Melbourne : the Royal Melbourne Institute of Technology.
Thomas, K. & Alien, S. (2006). The learning organization: a meta-analysis of themes in literature. The Learning Organization, 13, (2/3), pp.123-140.
Zhang, Q. (2001). Technology Infusion Enabled Value Chain Flexibility : A Learning and Capability-Based Perspective. Ph.D. America : The University of
Toledo.