Retail Patronage Modeling: A Systematic Literature Review Approach
Article Sidebar
Published:
May 27, 2018
Keywords:
Architecture, Physical Structure, Spa Business, Phuket
Main Article Content
Abstract
Marketers always search for growing in store patronage. It is important for retailers to gain better understanding of their consumers. Precise improving store attributes can affect store patronage. Modeling retail patronage will gain insight into this improvement. The aims of this review consist of: (1) to review store attributes and situational factors that impact on store patronage and (2) to review a predictive model to determine store patronage across retail formats. To establish this systematic review, the research aims and research questions are formulated; and then the mapping of the field of the study is defined. Next, the methodology shows how to select and evaluate the papers followed by the analysis and synthesis the data, and the classification of evidence is shown. The findings show different dimensions of store patronage. Consumer demographics, store attributes and different situational influences are described. Finally, modeling approaches with their criticism are presented.
Article Details
How to Cite
Meeyai, S. (2018). Retail Patronage Modeling: A Systematic Literature Review Approach. WMS Journal of Management, 7(2), 97–112. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/125742
Section
Research Articles-Academic Articles
References
A.C.Nielsen. (2002). A.C. Nielsen Study Finds Grocery Stores Continuing To Lose Share Of Customer Shopping Trips. Gourmet Retailer, 23(8), 17.
Arentze, T. A., Oppewal, H., & Timmermans, H. J. P. (2005). A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects. Journal of Marketing Research, 42(1), 109-115.
Banwell, C., Dixon, J., Seubsman, S.-A., Pangsap, S., Kelly, M., & Sleigh, A. (2013). Evolving food retail environments in Thailand and implications for the health and nutrition transition. Public health nutrition, 16(04), 608-615.
Becker, G. S. (1965). A Theory of the Allocation of Time. The Economic Journal, 75(299), 493-517.
Bejou, D., Wray, B., & Ingram, T. N. (1996). Determinants of relationship quality: an artificial neural network analysis. Journal of Business Research, 36(2), 137-143.
Belk, R. W. (1975). Situational variables and consumer behavior. Journal of Consumer research, 2, 157-164.
Bell, D. R., & Lattin, J. M. (1998). Shopping behavior and consumer preference for store price format: Why “large basket” shoppers prefer EDLP. Marketing Science, 17(1), 66-88.
Berman, B., & Evans, J. R. (2013). Retail Management: A Strategic Approach (12th ed.): Prentice Hall.
Bhatnagar, A., & Ratchford, B. T. (2004). A model of retail format competition for non-durable goods. International Journal of Research in Marketing, 21(1), 39-59.
Bloch, P. H., Ridgway, N. M., & Dawson, S. A. (1994). The shopping mall as consumer habitat. Journal of Retailing, 70(1), 23-42.
Briesch, R. A., Chintagunta, P. K., & Fox, E. J. (2009). How Does Assortment Affect Grocery Store Choice? Journal of Marketing Research, 46(2), 176-189.
Burt, S., & Sparks, L. (1995). Understanding the arrival of limited line discount stores in Britain. European Management Journal, 13(1), 110-119.
Canada, A. a. A.-F. (2012). Modern Grocery Retailing in Major ASEAN Markets (Indonesia, Thailand, Malaysia, Singapore and the Philippines). International Markets Bureau: The Government of Canada.
Carpenter, J. M., & Moore, M. (2006). Consumer demographics, store attributes, and retail format choice in the US grocery market. International Journal of Retail & Distribution Management, 34(6), 434-452.
Chang, H. J., Cho, H. J., Turner, T., Gupta, M., & Watchravesringkan, K. (2015). Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores. Journal of Fashion Marketing and Management, 19(2), 136-153.
Chebat, J.-C., Gélinas-Chebat, C., & Therrien, K. (2005). Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes. Journal of Business Research, 58(11), 1590-1598.
Chisnall, P. M. (1994). Consumer Behaviour: McGraw-Hill Ryerson, Limited.
Crask, M. R., & Reynolds, F. D. (1978). An Indepth Profile of the Department Store Shopper. Journal of Retailing, 54(2), 23.
Davies, F. M., Goode, M. M. H., Moutinho, L. A., & Ogbonna, E. (2001). Critical factors in consumer supermarket shopping behaviour: A neural network approach. Journal of consumer behaviour, 1(1), 35-49.
Dellaert, B. G. C., Arentze, T. A., Bierlaire, M., Borgers, A. W. J., & Timmermans, H. J. P. (1998). Investigating Consumers' Tendency to Combine Multiple Shopping Purposes and Destinations. Journal of Marketing Research, 35(2), 177-188.
Denyer, D., & Tranfield, D. (2009). Producing a systematic review. In D. A. Buchanan & A. Bryman (Eds.), The Sage handbook of organizational research methods. (pp. 671-689). Thousand Oaks, CA: Sage Publications Ltd.
Fox, E. J., Montgomery, A. L., & Lodish, L. M. (2004). Consumer Shopping and Spending across Retail Formats. Journal of Business, 77(S2), S25-S60.
Fox, E. J., & Sethuraman, R. (2006). Retail Competition. In M. Krafft & M. K. Mantrala (Eds.), Retailing in the 21st Century: Current and Future Trends: Springer.
González-Benito, Ó. (2001). Inter-format spatial competition of Spanish hypermarkets. The International Review of Retail, Distribution and Consumer Research, 11(1), 63-81.
González-Benito, Ó. (2005). Spatial competitive interaction of retail store formats: modeling proposal and empirical results. Journal of Business Research, 58(4), 457-466.
Goodman, S., & Remaud, H. (2015). Store choice: How understanding consumer choice of ‘where’to shop may assist the small retailer. Journal of Retailing and Consumer Services, 23, 118-124.
Gorton, M., Sauer, J., & Supatpongkul, P. (2011). Wet markets, supermarkets and the “big middle” for food retailing in developing countries: evidence from Thailand. World Development, 39(9), 1624-1637.
Greenhalgh, T., & Peacock, R. (2005). Effectiveness and efficiency of search methods in systematic reviews of complex evidence: audit of primary sources. Bmj, 331(7524), 1064-1065.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A Global Perspective (7th ed.): Pearson Prentice Hall.
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy: McGraw-Hill Education.
Huff, D. L. (1964). Defining and estimating a trading area. The Journal of Marketing, 34-38.
Hutcheson, G., & Moutinho, L. (1998). Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Journal of Marketing Management, 14(7), 705-720.
IRI. (2006, November). IRI defines shopping trips, spending patterns.(NEWS). Frozen Food Age, 10.
Kahn, B. E., & Schmittlein, D. C. (1989). Shopping trip behavior: an empirical investigation. Marketing Letters, 1(1), 55-69.
Kahn, B. E., & Schmittlein, D. C. (1992). The relationship between purchases made on promotion and shopping trip behavior. Journal of Retailing, 68(3), 294-315.
Kollat, D. T., & Willett, R. P. (1967). Customer impulse purchasing behavior. Journal of Marketing Research, 4, 21-31.
Macpherson, A., & Jones, O. (2010). Editorial: strategies for the development of international journal of management reviews. International Journal of Management Reviews, 12(2), 107-113.
Malhotra, N. K., & Birks, D. F. (2007). Marketing Research: An Applied Approach: Pearson Education, Limited.
Mattson, B. E. (1982). Situational influences on store choice. Journal of Retailing, 58(3), 46-58.
Messinger, P. R., & Narasimhan, C. (1997). A Model of Retail Formats Based on Consumers' Economizing on Shopping Time. Marketing Science, 16(1), 1-23.
Moutinho, L., & Hutcheson, G. D. (2007). Store choice and patronage: a predictive modelling approach. International Journal of Business Innovation and Research, 1(3), 233-252.
Mulhern, F. J., & Padgett, D. T. (1995). The Relationship between Retail Price Promotions and Regular Price Purchases. Journal of Marketing, 59(4), 83-90.
Nielsen, A. C. (2000). The retail pocket book 2000. Henley-on-Thames, England: NTC Publications.
Nordfalt, J. (2009). Unplanned grocery purchases: the influence of the shopping-trip type revisited. Journal of consumer behaviour, 8(1), 1-13.
Pan, Y., & Zinkhan, G. M. (2006). Determinants of retail patronage: a meta-analytical perspective. Journal of Retailing, 82(3), 229-243.
Popkowski Leszczyc, P., Sinha, A., & Sahgal, A. (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80(2), 85-99.
Popkowski Leszczyc, P., Sinha, A., & Timmermans, H. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76(3), 323-345.
Popkowski Leszczyc, P., & Timmermans, H. (1997). Store-switching behavior. Marketing Letters, 8(2), 193-204.
Popkowski Leszczyc, P., & Timmermans, H. (2001). Experimental choice analysis of shopping strategies. Journal of Retailing, 77(4), 493-509.
Reilly, W. J. (1931). The Law of Retail Gravitation: W.J. Reilly.
Reutterer, T., & Teller, C. (2009). Store format choice and shopping trip types. International Journal of Retail & Distribution Management, 37(8), 695-710.
Rousseau, D. M., Manning, J., & Denyer, D. (2008). Evidence in Management and Organizational Science: Assembling the Field’s Full Weight of Scientific Knowledge Through Syntheses. The academy of management annals, 2(1), 475-515.
School of Management, S. (2012). Journal Recommendations for Academic Publication: Cranfield University
Seetharaman, P., Chib, S., Ainslie, A., Boatwright, P., Chan, T., Gupta, S., . . . Strijnev, A. (2005). Models of multi-category choice behavior. Marketing Letters, 16(3-4), 239-254.
Seiders, K., & Tigert, D. J. (2000). The impact of supercenters on traditional food retailers in four markets. International Journal of Retail & Distribution Management, 28(4/5), 181-193.
Solgaard, H. S., & Hansen, T. (2003). A hierarchical Bayes model of choice between supermarket formats. Journal of Retailing and Consumer Services, 10(3), 169-180.
Tang, C. S., Bell, D. R., & Ho, T.-H. (2001). Store choice and shopping behavior: How price format works. California Management Review, 43(2), 56-74.
Teller, C. (2008). Shopping streets versus shopping malls–determinants of agglomeration format attractiveness from the consumers' point of view. The International Review of Retail, Distribution and Consumer Research, 18(4), 381-403.
Teller, C., & Reutterer, T. (2008). The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them? Journal of Retailing and Consumer Services, 15(3), 127-143.
Teller, C., Reutterer, T., & Schnedlitz, P. (2008). Hedonic and utilitarian shopper types in evolved and created retail agglomerations. The International Review of Retail, Distribution and Consumer Research, 18(3), 283-309.
Teller, C., & Schnedlitz, P. (2012). Drivers of agglomeration effects in retailing: The shopping mall tenant's perspective. Journal of Marketing Management, 28(9/10), 1043-1061.
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review. British Journal of Management, 14(3), 207-222. doi: 10.1111/1467-8551.00375
USDA. (2004). Thailand Retail Food Sector. (TH4143). Global Agricultural Information Network.
USDA. (2012). Thailand Retail Food Sector. (TH3011). Global Agricultural Information Network.
Van Kenhove, P., De Wulf, K., & Van Waterschoot, W. (1999). The impact of task definition on store-attribute saliences and store choice. Journal of Retailing, 75(1), 125-137.
Walters, R. G., & Jamil, M. (2003). Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit. Journal of Business Research, 56(1), 17-29.
West, P. M., Brockett, P. L., & Golden, L. L. (1997). A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice. Marketing Science, 16(4), 370-391. doi: 10.2307/184232
Yavas, U., & Babakus, E. (2009). Modeling patronage behavior: a tri-partite conceptualization. Journal of consumer marketing, 26(7), 516-526.
Arentze, T. A., Oppewal, H., & Timmermans, H. J. P. (2005). A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects. Journal of Marketing Research, 42(1), 109-115.
Banwell, C., Dixon, J., Seubsman, S.-A., Pangsap, S., Kelly, M., & Sleigh, A. (2013). Evolving food retail environments in Thailand and implications for the health and nutrition transition. Public health nutrition, 16(04), 608-615.
Becker, G. S. (1965). A Theory of the Allocation of Time. The Economic Journal, 75(299), 493-517.
Bejou, D., Wray, B., & Ingram, T. N. (1996). Determinants of relationship quality: an artificial neural network analysis. Journal of Business Research, 36(2), 137-143.
Belk, R. W. (1975). Situational variables and consumer behavior. Journal of Consumer research, 2, 157-164.
Bell, D. R., & Lattin, J. M. (1998). Shopping behavior and consumer preference for store price format: Why “large basket” shoppers prefer EDLP. Marketing Science, 17(1), 66-88.
Berman, B., & Evans, J. R. (2013). Retail Management: A Strategic Approach (12th ed.): Prentice Hall.
Bhatnagar, A., & Ratchford, B. T. (2004). A model of retail format competition for non-durable goods. International Journal of Research in Marketing, 21(1), 39-59.
Bloch, P. H., Ridgway, N. M., & Dawson, S. A. (1994). The shopping mall as consumer habitat. Journal of Retailing, 70(1), 23-42.
Briesch, R. A., Chintagunta, P. K., & Fox, E. J. (2009). How Does Assortment Affect Grocery Store Choice? Journal of Marketing Research, 46(2), 176-189.
Burt, S., & Sparks, L. (1995). Understanding the arrival of limited line discount stores in Britain. European Management Journal, 13(1), 110-119.
Canada, A. a. A.-F. (2012). Modern Grocery Retailing in Major ASEAN Markets (Indonesia, Thailand, Malaysia, Singapore and the Philippines). International Markets Bureau: The Government of Canada.
Carpenter, J. M., & Moore, M. (2006). Consumer demographics, store attributes, and retail format choice in the US grocery market. International Journal of Retail & Distribution Management, 34(6), 434-452.
Chang, H. J., Cho, H. J., Turner, T., Gupta, M., & Watchravesringkan, K. (2015). Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores. Journal of Fashion Marketing and Management, 19(2), 136-153.
Chebat, J.-C., Gélinas-Chebat, C., & Therrien, K. (2005). Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes. Journal of Business Research, 58(11), 1590-1598.
Chisnall, P. M. (1994). Consumer Behaviour: McGraw-Hill Ryerson, Limited.
Crask, M. R., & Reynolds, F. D. (1978). An Indepth Profile of the Department Store Shopper. Journal of Retailing, 54(2), 23.
Davies, F. M., Goode, M. M. H., Moutinho, L. A., & Ogbonna, E. (2001). Critical factors in consumer supermarket shopping behaviour: A neural network approach. Journal of consumer behaviour, 1(1), 35-49.
Dellaert, B. G. C., Arentze, T. A., Bierlaire, M., Borgers, A. W. J., & Timmermans, H. J. P. (1998). Investigating Consumers' Tendency to Combine Multiple Shopping Purposes and Destinations. Journal of Marketing Research, 35(2), 177-188.
Denyer, D., & Tranfield, D. (2009). Producing a systematic review. In D. A. Buchanan & A. Bryman (Eds.), The Sage handbook of organizational research methods. (pp. 671-689). Thousand Oaks, CA: Sage Publications Ltd.
Fox, E. J., Montgomery, A. L., & Lodish, L. M. (2004). Consumer Shopping and Spending across Retail Formats. Journal of Business, 77(S2), S25-S60.
Fox, E. J., & Sethuraman, R. (2006). Retail Competition. In M. Krafft & M. K. Mantrala (Eds.), Retailing in the 21st Century: Current and Future Trends: Springer.
González-Benito, Ó. (2001). Inter-format spatial competition of Spanish hypermarkets. The International Review of Retail, Distribution and Consumer Research, 11(1), 63-81.
González-Benito, Ó. (2005). Spatial competitive interaction of retail store formats: modeling proposal and empirical results. Journal of Business Research, 58(4), 457-466.
Goodman, S., & Remaud, H. (2015). Store choice: How understanding consumer choice of ‘where’to shop may assist the small retailer. Journal of Retailing and Consumer Services, 23, 118-124.
Gorton, M., Sauer, J., & Supatpongkul, P. (2011). Wet markets, supermarkets and the “big middle” for food retailing in developing countries: evidence from Thailand. World Development, 39(9), 1624-1637.
Greenhalgh, T., & Peacock, R. (2005). Effectiveness and efficiency of search methods in systematic reviews of complex evidence: audit of primary sources. Bmj, 331(7524), 1064-1065.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A Global Perspective (7th ed.): Pearson Prentice Hall.
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy: McGraw-Hill Education.
Huff, D. L. (1964). Defining and estimating a trading area. The Journal of Marketing, 34-38.
Hutcheson, G., & Moutinho, L. (1998). Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Journal of Marketing Management, 14(7), 705-720.
IRI. (2006, November). IRI defines shopping trips, spending patterns.(NEWS). Frozen Food Age, 10.
Kahn, B. E., & Schmittlein, D. C. (1989). Shopping trip behavior: an empirical investigation. Marketing Letters, 1(1), 55-69.
Kahn, B. E., & Schmittlein, D. C. (1992). The relationship between purchases made on promotion and shopping trip behavior. Journal of Retailing, 68(3), 294-315.
Kollat, D. T., & Willett, R. P. (1967). Customer impulse purchasing behavior. Journal of Marketing Research, 4, 21-31.
Macpherson, A., & Jones, O. (2010). Editorial: strategies for the development of international journal of management reviews. International Journal of Management Reviews, 12(2), 107-113.
Malhotra, N. K., & Birks, D. F. (2007). Marketing Research: An Applied Approach: Pearson Education, Limited.
Mattson, B. E. (1982). Situational influences on store choice. Journal of Retailing, 58(3), 46-58.
Messinger, P. R., & Narasimhan, C. (1997). A Model of Retail Formats Based on Consumers' Economizing on Shopping Time. Marketing Science, 16(1), 1-23.
Moutinho, L., & Hutcheson, G. D. (2007). Store choice and patronage: a predictive modelling approach. International Journal of Business Innovation and Research, 1(3), 233-252.
Mulhern, F. J., & Padgett, D. T. (1995). The Relationship between Retail Price Promotions and Regular Price Purchases. Journal of Marketing, 59(4), 83-90.
Nielsen, A. C. (2000). The retail pocket book 2000. Henley-on-Thames, England: NTC Publications.
Nordfalt, J. (2009). Unplanned grocery purchases: the influence of the shopping-trip type revisited. Journal of consumer behaviour, 8(1), 1-13.
Pan, Y., & Zinkhan, G. M. (2006). Determinants of retail patronage: a meta-analytical perspective. Journal of Retailing, 82(3), 229-243.
Popkowski Leszczyc, P., Sinha, A., & Sahgal, A. (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80(2), 85-99.
Popkowski Leszczyc, P., Sinha, A., & Timmermans, H. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76(3), 323-345.
Popkowski Leszczyc, P., & Timmermans, H. (1997). Store-switching behavior. Marketing Letters, 8(2), 193-204.
Popkowski Leszczyc, P., & Timmermans, H. (2001). Experimental choice analysis of shopping strategies. Journal of Retailing, 77(4), 493-509.
Reilly, W. J. (1931). The Law of Retail Gravitation: W.J. Reilly.
Reutterer, T., & Teller, C. (2009). Store format choice and shopping trip types. International Journal of Retail & Distribution Management, 37(8), 695-710.
Rousseau, D. M., Manning, J., & Denyer, D. (2008). Evidence in Management and Organizational Science: Assembling the Field’s Full Weight of Scientific Knowledge Through Syntheses. The academy of management annals, 2(1), 475-515.
School of Management, S. (2012). Journal Recommendations for Academic Publication: Cranfield University
Seetharaman, P., Chib, S., Ainslie, A., Boatwright, P., Chan, T., Gupta, S., . . . Strijnev, A. (2005). Models of multi-category choice behavior. Marketing Letters, 16(3-4), 239-254.
Seiders, K., & Tigert, D. J. (2000). The impact of supercenters on traditional food retailers in four markets. International Journal of Retail & Distribution Management, 28(4/5), 181-193.
Solgaard, H. S., & Hansen, T. (2003). A hierarchical Bayes model of choice between supermarket formats. Journal of Retailing and Consumer Services, 10(3), 169-180.
Tang, C. S., Bell, D. R., & Ho, T.-H. (2001). Store choice and shopping behavior: How price format works. California Management Review, 43(2), 56-74.
Teller, C. (2008). Shopping streets versus shopping malls–determinants of agglomeration format attractiveness from the consumers' point of view. The International Review of Retail, Distribution and Consumer Research, 18(4), 381-403.
Teller, C., & Reutterer, T. (2008). The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them? Journal of Retailing and Consumer Services, 15(3), 127-143.
Teller, C., Reutterer, T., & Schnedlitz, P. (2008). Hedonic and utilitarian shopper types in evolved and created retail agglomerations. The International Review of Retail, Distribution and Consumer Research, 18(3), 283-309.
Teller, C., & Schnedlitz, P. (2012). Drivers of agglomeration effects in retailing: The shopping mall tenant's perspective. Journal of Marketing Management, 28(9/10), 1043-1061.
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review. British Journal of Management, 14(3), 207-222. doi: 10.1111/1467-8551.00375
USDA. (2004). Thailand Retail Food Sector. (TH4143). Global Agricultural Information Network.
USDA. (2012). Thailand Retail Food Sector. (TH3011). Global Agricultural Information Network.
Van Kenhove, P., De Wulf, K., & Van Waterschoot, W. (1999). The impact of task definition on store-attribute saliences and store choice. Journal of Retailing, 75(1), 125-137.
Walters, R. G., & Jamil, M. (2003). Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit. Journal of Business Research, 56(1), 17-29.
West, P. M., Brockett, P. L., & Golden, L. L. (1997). A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice. Marketing Science, 16(4), 370-391. doi: 10.2307/184232
Yavas, U., & Babakus, E. (2009). Modeling patronage behavior: a tri-partite conceptualization. Journal of consumer marketing, 26(7), 516-526.