Measuring Website Perceived Value of Tourists in Social Commerce Context
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Published:
Jul 21, 2018
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Abstract
This article aims to propose components of measuring website perceived value of tourists in social commerce context. From previous research paper systematically studied, analyzed and synthesized (document analysis). Even though, The study of measuring perceived value is not new issue but social commerce context is trending and focusing on businesses. Moreover the study in social commerce context is not prevalent. The study found that the components of measuring website perceived value of tourists in social commerce context which are s-social value, s-information value and s-hedonic value.
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How to Cite
Wattana, N., & Tantong, P. (2018). Measuring Website Perceived Value of Tourists in Social Commerce Context. WMS Journal of Management, 7(Special), 167–179. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/135858
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Research Articles-Academic Articles
References
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Anitsal, I. &. (2006). Exploring customers' perceptions in creating and delivering value: technology-based self-service as an illustration. Services Marketing Quarterly, 27(1), 57-72.
Bounkhong, T. (2017). Factors Affecting Intentions to Use Social Commerce in Shopping for Fashion Products Doctoral dissertation, University of Arkansas.
Carroll, B. Social Shopping: a new twist on E-commerce. Furniture Today,2008. p. 81.
Chang, K. C. (2015). How travel agency reputation creates recommendation behavior. Industrial Management & Data Systems, 115(2), 332-352.
Chang, C., & Hsu, Y. H. S. (2013). Assessing the Effect of Perceived Value, Service Quality and Customer Satisfaction in the Online Travel Industry. Business and Management Review, 3(3), 14-23.
Chen, Z. &. (2003). A conceptual model of perceived customer value in e-commerce: A preliminary investigation. Psychology & Marketing, 20(4), 323-347.
Chuah, H. W., Marimuthu, M., & Ramayah, T. (2014). The effect of perceived value on the loyalty of Generation Y mobile internet subscribers:A proposed
conceptual framework. Procedia-Social and Behavioral Sciences, 130, 532-541.
Curty, R. G.; Zhang, P. Social Commerce: Looking back and forward. Proceedings of the American Society for Information
Science and Technology, v. 48, n. 1, 2011. p. 1-10.
Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on subjective product evaluations. ACR North American Advances.
Dodds, W. B. (1991). In search of value: how price and store name information influence buyers' product perceptions. Journal of Consumer Marketing, 8(2), 15-24.
Electronic Transactions Development Agency: ETDA (Public Organization). (2017). Thailand Internet User Profile 2017. Retrieved December, 29, 2017. From https://www.etda.or.th/publishing-detail/thailand-internet-user-profile-2017.html.
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Eun-Ju, L. &. (2004). Creating value for online shoppers: implications for satisfaction and loyalty. Journal of Consumer Satisfaction, Dissatisfaction and complaining behavior, 17, 54-67.
Grönroos, C. (1997). Value-driven relational marketing: from products to resources and competencies. Journal of marketing management, 13(5), 407-419.
Hoffman, D. L. (1996). Internet and Web use in the US. Communications of the ACM, 39(12), 36-46.
Huang, Z.; Benyoucef, M. From E-commerce to Social Commerce: A close look at design features. Electronic Commerce
Research and Applications, 2013, 246-259.
IBM. (2009). Social Commerce Defined. Retrieved October, 20, 2017. From www.socialcomercetoday.com.
IBM. (2011). From Social Media to Social CRM. Retrieved October, 20, 2017. From https://www-935.ibm.com/services/us/gbs
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Kim, S.; Park, H. Effects of various characteristics of Social Commerce (s-commerce) on consumers’ trust and trust performance. International Journal of Information Management, 2012. p. 1-15.
Kotler, P. &. (2009). Dirección de marketing. Pearson educación.
Lovelock, C. H. (1991). Services marketing. NJ: Prentice Hall.
Marsden, P. (201). Amazon Didn't Miss the Boat on Social Commerce, It Built It. Retrieved December, 29, 2017. From https://digitalintelligencetoday.com/
amazon-didnt-miss-the-boat-on-social-commerce-it-built-it/.
Mathwick, C. M. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of retailing, 77(1), 39-56.
Mayr, T. &. (2012). Extensions on the conceptualization of customer perceived value: insights from the airline industry. Journal of Culture, Tourism and Hospitality Research, 6(4), 356-376.
Ministry of Tourism & Sports. (2017). Tourism Economic Review. Retrieved July, 5, 2017. From http://www.mots.go.th.
Mizik, N. &. (2003). Trading off between value creation and value appropriation: The financial implications of shifts in strategic emphasis. Journal of marketing, 67(1), 63-76.
Muhammad, H., Tanko, G. I., & Yusuf, A. (2015). Antecedents of E-service, Quality, Perceived value and Moderating Effect of E-satisfaction with E-loyalty in Airline Industries. International Journal of Economics, Commerce and Management,. 99-106.
Payne, A. &. (2001). Diagnosing customer value: integrating the value process and relationship marketing. British Journal of management,12(2), 159-182.
Sánchez-Fernández, R. &.-B. (2007). concept of perceived value: a systematic review of the research. Marketing theory, 7(4), 427-451.
Sheth, J. N. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.
Stahl, H. K. (2003). Linking customer lifetime value with shareholder value. Industrial Marketing Management, 32(4), 267-279.
Sweeney, J. C. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220.
Thanakrit Vongmahasej. (2011). SocialCommerce: New Strategy of e-Commerce. Executive Journal, 31(4). 104-109.
Thaler, R. (1985). Mental accounting and consumer choice. Marketing science, 4(3), 199-214.
Thanin Paame. (2016). Thailand’s Strategic Destination. Retrieved July, 11, 2017. From http://www.ftpi.or.th.
Teo, T. S. (2001). Demographic and motivation variables associated with Internet usage activities. Internet Research, 11(2), 125-137.
Uraphen Yimprasert. (2013). S-Commerce: Future E-Commerce On Social Networking. Panyapiwat Journal, 5(11). 147-158.
UNWTO, W. T. (2017). UNWTO Annual Report 2016. Retrieved June, 12, 2017. Fromhttp://www2.unwto.org.
Vargo, S. L. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.
Venkatesh, V. M. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478.
Wang, C.; Zhang, P. (2012). The Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions. Communications of the Association for Information Systems CAIS,. 105-128.
Wang, H. Y., Liao, C., & Yang, L. H. (2013). What affects mobile application use? The roles of consumption values. International Journal of Marketing Studies, 5(2), 11.
Woodruff, R. B. (1997). Customer value: the next source for competitive advantage. Journal of the academy of marketing science, 25(2), 139-153.
Woodruff, R. B. (1997). Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.
Yang, M. H., Chiang, C. T., & Cheng, Y. Y. (2014). Customer value and customer roles on social media: A travel agency case study. International Journal of Business and Information, 9(4), 411.
Yen, Y. S. (2013). Exploring Perceived Value in Social Networking Sites: The Mediation of Customer Satisfaction. Journal of Computer and Information Technology, 2(3), 386-391.
Yu, J., Zo, H., Kee Choi, M., & P. Ciganek, A. (2013). User acceptance of location-based social networking services: An extended perspective of perceived value. Online Information Review, 37(5), 711
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of marketing, 2-22.
Anitsal, I. &. (2006). Exploring customers' perceptions in creating and delivering value: technology-based self-service as an illustration. Services Marketing Quarterly, 27(1), 57-72.
Bounkhong, T. (2017). Factors Affecting Intentions to Use Social Commerce in Shopping for Fashion Products Doctoral dissertation, University of Arkansas.
Carroll, B. Social Shopping: a new twist on E-commerce. Furniture Today,2008. p. 81.
Chang, K. C. (2015). How travel agency reputation creates recommendation behavior. Industrial Management & Data Systems, 115(2), 332-352.
Chang, C., & Hsu, Y. H. S. (2013). Assessing the Effect of Perceived Value, Service Quality and Customer Satisfaction in the Online Travel Industry. Business and Management Review, 3(3), 14-23.
Chen, Z. &. (2003). A conceptual model of perceived customer value in e-commerce: A preliminary investigation. Psychology & Marketing, 20(4), 323-347.
Chuah, H. W., Marimuthu, M., & Ramayah, T. (2014). The effect of perceived value on the loyalty of Generation Y mobile internet subscribers:A proposed
conceptual framework. Procedia-Social and Behavioral Sciences, 130, 532-541.
Curty, R. G.; Zhang, P. Social Commerce: Looking back and forward. Proceedings of the American Society for Information
Science and Technology, v. 48, n. 1, 2011. p. 1-10.
Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on subjective product evaluations. ACR North American Advances.
Dodds, W. B. (1991). In search of value: how price and store name information influence buyers' product perceptions. Journal of Consumer Marketing, 8(2), 15-24.
Electronic Transactions Development Agency: ETDA (Public Organization). (2017). Thailand Internet User Profile 2017. Retrieved December, 29, 2017. From https://www.etda.or.th/publishing-detail/thailand-internet-user-profile-2017.html.
Electronic Transactions Development Agency: ETDA (Public Organization). (2017). Value of e-commerce survey Thailand 2017. Retrieved December, 29, 2017. From https://www.etda.or.th/publishing-detail/value-of-e-commerce-survey-2017.html.
Eun-Ju, L. &. (2004). Creating value for online shoppers: implications for satisfaction and loyalty. Journal of Consumer Satisfaction, Dissatisfaction and complaining behavior, 17, 54-67.
Grönroos, C. (1997). Value-driven relational marketing: from products to resources and competencies. Journal of marketing management, 13(5), 407-419.
Hoffman, D. L. (1996). Internet and Web use in the US. Communications of the ACM, 39(12), 36-46.
Huang, Z.; Benyoucef, M. From E-commerce to Social Commerce: A close look at design features. Electronic Commerce
Research and Applications, 2013, 246-259.
IBM. (2009). Social Commerce Defined. Retrieved October, 20, 2017. From www.socialcomercetoday.com.
IBM. (2011). From Social Media to Social CRM. Retrieved October, 20, 2017. From https://www-935.ibm.com/services/us/gbs
/thoughtleadership/ibv-social-crm-whitepaper.html.
Kim, S.; Park, H. Effects of various characteristics of Social Commerce (s-commerce) on consumers’ trust and trust performance. International Journal of Information Management, 2012. p. 1-15.
Kotler, P. &. (2009). Dirección de marketing. Pearson educación.
Lovelock, C. H. (1991). Services marketing. NJ: Prentice Hall.
Marsden, P. (201). Amazon Didn't Miss the Boat on Social Commerce, It Built It. Retrieved December, 29, 2017. From https://digitalintelligencetoday.com/
amazon-didnt-miss-the-boat-on-social-commerce-it-built-it/.
Mathwick, C. M. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of retailing, 77(1), 39-56.
Mayr, T. &. (2012). Extensions on the conceptualization of customer perceived value: insights from the airline industry. Journal of Culture, Tourism and Hospitality Research, 6(4), 356-376.
Ministry of Tourism & Sports. (2017). Tourism Economic Review. Retrieved July, 5, 2017. From http://www.mots.go.th.
Mizik, N. &. (2003). Trading off between value creation and value appropriation: The financial implications of shifts in strategic emphasis. Journal of marketing, 67(1), 63-76.
Muhammad, H., Tanko, G. I., & Yusuf, A. (2015). Antecedents of E-service, Quality, Perceived value and Moderating Effect of E-satisfaction with E-loyalty in Airline Industries. International Journal of Economics, Commerce and Management,. 99-106.
Payne, A. &. (2001). Diagnosing customer value: integrating the value process and relationship marketing. British Journal of management,12(2), 159-182.
Sánchez-Fernández, R. &.-B. (2007). concept of perceived value: a systematic review of the research. Marketing theory, 7(4), 427-451.
Sheth, J. N. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.
Stahl, H. K. (2003). Linking customer lifetime value with shareholder value. Industrial Marketing Management, 32(4), 267-279.
Sweeney, J. C. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220.
Thanakrit Vongmahasej. (2011). SocialCommerce: New Strategy of e-Commerce. Executive Journal, 31(4). 104-109.
Thaler, R. (1985). Mental accounting and consumer choice. Marketing science, 4(3), 199-214.
Thanin Paame. (2016). Thailand’s Strategic Destination. Retrieved July, 11, 2017. From http://www.ftpi.or.th.
Teo, T. S. (2001). Demographic and motivation variables associated with Internet usage activities. Internet Research, 11(2), 125-137.
Uraphen Yimprasert. (2013). S-Commerce: Future E-Commerce On Social Networking. Panyapiwat Journal, 5(11). 147-158.
UNWTO, W. T. (2017). UNWTO Annual Report 2016. Retrieved June, 12, 2017. Fromhttp://www2.unwto.org.
Vargo, S. L. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.
Venkatesh, V. M. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478.
Wang, C.; Zhang, P. (2012). The Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions. Communications of the Association for Information Systems CAIS,. 105-128.
Wang, H. Y., Liao, C., & Yang, L. H. (2013). What affects mobile application use? The roles of consumption values. International Journal of Marketing Studies, 5(2), 11.
Woodruff, R. B. (1997). Customer value: the next source for competitive advantage. Journal of the academy of marketing science, 25(2), 139-153.
Woodruff, R. B. (1997). Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.
Yang, M. H., Chiang, C. T., & Cheng, Y. Y. (2014). Customer value and customer roles on social media: A travel agency case study. International Journal of Business and Information, 9(4), 411.
Yen, Y. S. (2013). Exploring Perceived Value in Social Networking Sites: The Mediation of Customer Satisfaction. Journal of Computer and Information Technology, 2(3), 386-391.
Yu, J., Zo, H., Kee Choi, M., & P. Ciganek, A. (2013). User acceptance of location-based social networking services: An extended perspective of perceived value. Online Information Review, 37(5), 711
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of marketing, 2-22.