Measuring Website Perceived Value of Tourists in Social Commerce Context

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Nuanrath Wattana
Phattarawan Tantong


This article aims to propose components of measuring website perceived value of tourists in social commerce context. From previous research paper systematically studied, analyzed and synthesized (document analysis). Even though, The study of measuring perceived value is not new issue but social commerce context is trending and focusing on businesses. Moreover the study in social commerce context is not prevalent. The study found that the components of measuring website perceived value of tourists in social commerce context which are s-social value, s-information value and s-hedonic value.


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Wattana, N., & Tantong, P. (2018). Measuring Website Perceived Value of Tourists in Social Commerce Context. WMS Journal of Management, 7(Special), 167-179. Retrieved from
Research Articles-Academic Articles
Author Biographies

Nuanrath Wattana

School of Management, Walailak University

Phattarawan Tantong

School of Management, Walailak University


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