City Image and Local Resident Satisfaction: The Case of Khon Kaen City
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Published:
Sep 24, 2018
Keywords:
city image residents’ satisfaction overall image
Main Article Content
Abstract
The objectives of this study were to test a city image model, to study the dimensions of city image that influence on an overall image of the city perceived by residents, and to examine the relationship between an overall city image and residents’ satisfaction. A total of 400 completed questionnaires were collected from residents in Khon Kaen city and analyzed using a confirmatory factor analysis and a structural modeling approach. The results showed that the city image model proposed in this study model fit data reasonably well ( =385.53, df=214 RMSEA=0.04, CFI=0.96, SRMR=0.04). The findings of hypothesis testing revealed that an overall city image was influenced by five city image dimensions including (1) infrastructure and government service (2) leisure and tourism (3) culture and tradition (4) social and environmental issues and (5) self-perception. In addition, the results showed that residents’ satisfaction at living in Khon Kaen city was impacted ty an overall city image.
Article Details
How to Cite
Mahasuweerachai, P. (2018). City Image and Local Resident Satisfaction: The Case of Khon Kaen City. WMS Journal of Management, 7(3), 65–75. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/147024
Section
Research Articles-Academic Articles
References
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Zenker, S. (2009). Who's your target? The creative class as a target group for place branding. Journal of Place Management and Development, 2(1), 23-32.
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Zenker, S., & Beckmann, S. C. (2013). My place is not your place – different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1), 6-17.
Zenker, S., Eggers, F., & Farsky, M. (2013). Putting a price tag on cities: Insights into the competitive environment of places. Cities, 30, 133-139.
Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223.
Zhu, H., Qian, J., & Gao, Y. (2011). Globalization and the production of city image in Guangzhou’s metro station advertisements. Cities, 28, 221-229.
Anholt, S. (2006). The Anholt-GMI City Brands Index: How the world sees the world's cities. Place Branding, 2(1), 18-31.
Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
Bollen, K. A., & Long, J. S. (1993). Testing Structural Equation Models. Newbery Park, CA: SAGE Publications, Inc.
Braun, E., Kavaratzis, M., & Zenker, S. (2013). My city – my brand: the different roles of residents in place branding. Journal of Place Management and Development, 6(1), 18-28.
Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 18-23.
De Noni, I., Orsi, L., & Zanderighi, L. (2014). Attributes of Milan influencing city brand attractiveness. Journal of Destination Marketing & Management, 3(4), 218-226.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
García, J. A., Gómez, M., & Molina, A. (2012). A destination-branding model: An empirical analysis based on stakeholders. Tourism Management, 33(3), 646-661.
Gilboa, S., Jaffe, E. D., Vianelli, D., Pastore, A., & Herstein, R. (2015). Cities, 44, 50-59.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7 ed.). Upper Saddle River, NJ: Prentice Hall.
Hu, L.-t., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1 - 55.
Huang, W. J., Chen, C.-C., & Lin, Y.-H. (2013). Cultural proximity and intention to visit: Destination image of Taiwanas perceived by Mainland Chinese visitors. Journal of Destination Marketing & Management, 2, 176-184.
Insch, A. (2010). Managing residents’ satisfaction with city life: Application of importance satisfaction analysis. Journal of Town & City Management, 1(2), 164-174.
Insch, A., & Florek, M. (2008). A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents. Journal of Place Management and Development, 1(2), 138-149.
Kastenholz, E. (2010). ‘Cultural proximity’ as a determinant of destination image. Journal of Vacation Marketing, 16(4), 313-322.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. The Journal of Marketing, 57(1), 1-22.
Kline, R. B. (2011). Principles and Practice of Structural Equation Modeling (3 ed.). Rex B. Kline: The Guilford Press.
Luque-Martínez, T., Del Barrio-García, S., Ibáñez-Zapata, J. Á., & Rodríguez Molina, M. Á. (2007). Modeling a city’s image: The case of Granada. Cities, 24(5), 335-352.
MacCallum, R. C., Browne, M. W., & Sugawara, H. M. (1996). Power analysis and determination of sample size for covariance structure modeling. Psychological Methods, 1(2), 130-149.
Merrilees, B., Miller, D., & Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing, 46(7/8), 1032-1047.
Merrilees, B., Miller, D., & Herington, C. (2013). City branding: A facilitating framework for stressed satellite cities. Journal of Business Research, 66(1), 37-44.
Noni, I. D., Orsi, L., & Zanderighi, L. (2014). Attributes of Milan influencing city brand attractiveness. Journal of Destination Marketing & Management, 3(4), 218-226.
Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465-476.
Sevin, H. E. (2014). Understanding cities through city brands: City branding as a social and semantic network. Cities, 38, 47-56.
Sirgy, M. J. (1985). Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research, 13(3), 195-206.
Sirgy, M. J., & Su, C. (2000). Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model. Journal of Travel Research, 340-352.
Stepchenkova, S., & Li, X. R. (2014). Destination image: Do top-of-mind associations say it all? Annals of Tourism Research, 45, 46-62.
Stylidis, D., Biran, A., Sit, J., & Szivas, E. M. (2014). Residents' support for tourism development: The role of residents' place image and perceived tourism impacts. Tourism Management, 45, 260-274.
Tasci, A. D. A., & Gartner, W. C. (2007). Destination image and its functional relationships. Journal of Travel Research, 413-425.
Wang, C. Y., & Hsu, M. K. (2010). The relationships of destination image, satisfaction, and behavioral intentions: an integrated model. Journal of Travel & Tourism Marketing Letters, 27(8), 829-843.
Zenker, S. (2009). Who's your target? The creative class as a target group for place branding. Journal of Place Management and Development, 2(1), 23-32.
Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1), 40-52.
Zenker, S., & Beckmann, S. C. (2013). My place is not your place – different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1), 6-17.
Zenker, S., Eggers, F., & Farsky, M. (2013). Putting a price tag on cities: Insights into the competitive environment of places. Cities, 30, 133-139.
Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223.
Zhu, H., Qian, J., & Gao, Y. (2011). Globalization and the production of city image in Guangzhou’s metro station advertisements. Cities, 28, 221-229.