The Development of Innovation Building Proposed Conceptual Model to Reinforce Competitive Advantage in Small and Medium Size Enterprises in Thailand

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Wee Poungperksuk
Preeda Srinaruewan


A small business like small and medium-sized enterprises (SMEs) play an important role to the economic development of the country. To make small businesses as an advantage in the competition, the resources and capabilities are required more than their competitors. The purpose of this article is to develop a model to build competitiveness of businesses, under the resource base view theory and the use of Colins and Montgomery’s concept. The results of the literature review show the relationship between intellectual capital, innovation and the performance of organizations. Small business can use this model to make the competitive advantage for its firm.


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Poungperksuk, W., & Srinaruewan, P. (2019). The Development of Innovation Building Proposed Conceptual Model to Reinforce Competitive Advantage in Small and Medium Size Enterprises in Thailand. WMS Journal of Management, 8(3), 102-114. Retrieved from
Research Articles-Academic Articles
Author Biographies

Wee Poungperksuk

Faculty of Business Administration, Maejo University 63 Moo 4, Nonghan, Sansai, Chiangmai, 50290 Thailand

Preeda Srinaruewan

Faculty of Business Administration, Maejo University 63 Moo 4, Nonghan, Sansai, Chiangmai, 50290 Thailand


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