Involvement of Hotels in Local Community Development : Opportunity and Barriers

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Woraanong Thotongkam
Porpan Vachajitpan


The purpose of this research is to study the level of the importance and compare of hotel involvement in the development of local communities in Thailand. This research is a survey by using questionnaires as a tool to collect data from 800 hotels that are members of the Thai Hotels Association, level of 1 to 5 star hotels and 221 cases was obtained by sending questionnaires to hotel managers who were members of the Thai Hotels Association. Data from the questionnaires were analyzed with statistical techniques such as mean to find the importance of hotel involvement in the development of local communities and t-test to compare the differences between the star rating of the hotel and the location of the hotel that affects the participation of the hotel in the development of the local community. The findings of the study are as follows: 1) Participation in the internal operations of the hotels was of high importance in helping the hotels to develop the local community, 2) Hotels placed emphasis on participation in social-cultural and environmental development, 3) The participation in the economic development of the community was at a moderate level, 4) The problems and obstacles of hotel involvement in community development are at a moderate level,  5) Hotels and communities mutually benefited from the involvement at high levels, 6) 4-5 star hotels had a higher internal engagement and community development activities, and 7) The locations of hotels in different regions of Thailand had no significant differences among the levels of involvements, problems and benefits.


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Thotongkam, W., & Vachajitpan, P. (2019). Involvement of Hotels in Local Community Development : Opportunity and Barriers. WMS Journal of Management, 8(4), 1–16. Retrieved from
Research Articles-Academic Articles
Author Biographies

Woraanong Thotongkam

Faculty of Logistics, Burapha University. 169 Longhaad Bangsaen Road SaenSook  Mueang Chonburi, 20131 Thailand.

Porpan Vachajitpan

Faculty of Logistics, Burapha University. 169 Longhaad Bangsaen Road SaenSook  Mueang Chonburi, 20131 Thailand.


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