Involvement of Hotels in Local Community Development : Opportunity and Barriers
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Published:
Oct 27, 2019
Keywords:
Hotel Involvement, Local Community Development, Social Responsibility
Main Article Content
Abstract
The purpose of this research is to study the level of the importance and compare of hotel involvement in the development of local communities in Thailand. This research is a survey by using questionnaires as a tool to collect data from 800 hotels that are members of the Thai Hotels Association, level of 1 to 5 star hotels and 221 cases was obtained by sending questionnaires to hotel managers who were members of the Thai Hotels Association. Data from the questionnaires were analyzed with statistical techniques such as mean to find the importance of hotel involvement in the development of local communities and t-test to compare the differences between the star rating of the hotel and the location of the hotel that affects the participation of the hotel in the development of the local community. The findings of the study are as follows: 1) Participation in the internal operations of the hotels was of high importance in helping the hotels to develop the local community, 2) Hotels placed emphasis on participation in social-cultural and environmental development, 3) The participation in the economic development of the community was at a moderate level, 4) The problems and obstacles of hotel involvement in community development are at a moderate level, 5) Hotels and communities mutually benefited from the involvement at high levels, 6) 4-5 star hotels had a higher internal engagement and community development activities, and 7) The locations of hotels in different regions of Thailand had no significant differences among the levels of involvements, problems and benefits.
Article Details
How to Cite
Thotongkam, W., & Vachajitpan, P. (2019). Involvement of Hotels in Local Community Development : Opportunity and Barriers. WMS Journal of Management, 8(4), 1–16. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/223136
Section
Research Articles-Academic Articles
References
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Tosun, C. (2000). Limits to community participation in the tourism development process in developing countries. Tourism management, 21(6), 613-633.
Thotongkam, W., & Vachajitpan, P. (2018). Involvement in community development of hotels in Thailand. Proceeding of 7th International Conference on Advancement of Development Administration 2018 Social Sciences and Interdisciplinary Studies (The 7th ICADA 2018-SSIS). National Institute of Development Administration (NIDA), Bangkok, Thailand, May 2018. p.22.
UNCTAD (2007). FDI in tourism: the development dimension, UNCTAD current studies on FDI and development No.4, New York and Geneva, United Nations
Wyngaard, A., & De Lange, R. (2013). The effectiveness of implementing eco initiatives to recycle water and food waste in selected Cape Town hotels. International Journal of Hospitality Management, 34, 309-316.
Xu, X., & Gursoy, D. (2015). Influence of sustainable hospitality supply chain management on customers’ attitudes and behaviors. International journal of hospitality management, 49, 105-116.
Amari Hotels Resort and Spa. (2018). Social responsibility. Retrieved from https://www.amari.com/social-responsibility/
Aref, F., & Ma’rof, R. (2008). Barriers to community participation toward tourism development in Shiraz, Iran. Pakistan Journal of Social Sciences, 5(9), 936-940.
Aref, F., & Ma’rof, R. (2009). Assessing the level of community participation as a component of community capacity building for tourism development. Euro. J. Soc. Sci, 8(1), 68-75.
Bancharoen, C. (2013). Social responsibility with the hotel business. Management Science Journal, 30(1), 143-158.
Barnard, C. I. (1968). The functions of the executive (Vol. 11): Harvard university press.
Bohdanowicz, P. (2006). Environmental awareness and initiatives in the Swedish and Polish hotel industries—survey results. International Journal of Hospitality Management, 25(4), 662-682. doi:10.1016/j.ijhm.2005.06.006
Bonilla Priego, M. J., Najera, J. J., & Font, X. (2011). Environmental management decision-making in certified hotels. Journal of Sustainable Tourism, 19(3), 361-381.
Brundtland Commission. (1987). World commission on environment and development. Our common future. Retrieved from https://public.wsu.edu/~susdev/WCED87.html
Centara Hotels and Resorts. (2014). Good Corporate Governance Principles Guideline for operating the Group. Retrieved from https://centel.listedcompany.com/misc/AR/20150403-CENTEL-AR2014-TH.pdf online.
Drucker, P. F., & Wilson, G. (2001). The essential drucker (Vol. 81). Oxford: Butterworth-Heinemann.
Dusit Hotels and Resort. (2018). Corporate social responsibility. Retrieved from https://www.dusit.com/th/csr/online
Elkington, J. (1997). Cannibals with forks - the triple bottom line of twenty-first century Business. Mankato, MN: Capstone.
Freeman, R.E. (1984). Strategic management: A stakeholder approach. Boston, Pitman. Retrieved from https://books.google.com/books.
Han, H., Hsu, L-T. J., Lee, J-S., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30(2), 345-355.
Hsieh, Y.-C. (2012). Hotel companies' environmental policies and practices: a content analysis of their web pages. International Journal of Contemporary Hospitality Management, 24(1), 97-121.
Husted, B. W., & Allen, D. B. (2001, August). Toward a model of corporate social strategy formulation. In Proceedings of the social issues in management division at Academy of Management Conference. 1-35.
Martínez, P., & del Bosque, I. R. (2013). CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction. International Journal of Hospitality Management, 35,89-99.
Masa’deh, R. E., Nasseef, M. A., Sunna, C., Suliman, M., & Albawab, M. (2017). The Effect of Hotel Development on Sustainable Tourism Development. International Journal of Business Administration, 8(4), 16.
Mrema, A. A. (2015). Contribution of tourist hotels in socio-economic development of local communities in Monduli District, Northern Tanzania. Journal of Hospitality Management and Tourism, 6(6), 71-79
Muganda M, Sahli M, Smith KA (2010). Tourism’s contribution to poverty alleviation: A community perspective from Tanzania. Dev. Southern Afr, 27, 629-646.
Nanthapiboon, C. (2012). Hotel Business. Bangkok, Thailand: SE-Education.
Nunnil, S., Jesadakul, V., & Saensuk, C. (2016). Component and Pattern of Strategic Corporate Social Responsibility: Hotel Business in Thailand. Academic Journal of the Association of Higher Education Institutions of Thailand under the Patronage of HRH Princess Maha Chakri Sirindhorn, 22(2), 69-78.
Park, J., & Kim, H. J. (2014). Environmental proactivity of hotel operations: Antecedents and the moderating effect of ownership type. International Journal of Hospitality Management, 37,1-10.
Porter, M. E., & Kramer, M. R. (2006). Strategy and society the link between corporate social responsibility and competitive advantage. Harvard business review, 84(12), 78-92.
Porter, M. E., & Kramer, M. R. (2012). Shared Value: Die Brücke von Corporate Social Responsibility zu Corporate Strategy. In Corporate Social Responsibility. 137-153. Berlin, Germany: Springer Gabler.
Reed, M. S. (2008). Stakeholder participation for environmental management: a literature review. Biological conservation, 141(10), 2417-2431.
Rodríguez, F. J. G., & Cruz, Y. d. M. A. (2007). Relation between social-environmental responsibility and performance in hotel firms. International Journal of Hospitality Management, 26(4), 824-839.
Roseland, M. (2000). Sustainable community development: integrating environmental, economic, and social objectives. Progress in planning, 54(2), 73-132.
Shangri-la Hotel Bangkok. (2018). Corporate social responsibility. Retrieved from https://www.bangkokriver.com /th/place/shangri-la-hotel-bangkok-csr/online
Skokic, V., Lynch, P., & Morrison, A. (2016). Hotel entrepreneurship in a turbulent environment. International Journal of Hospitality Management, 53, 1-11.
Technology Promotion Association (Thailand-Japan). (2010). Hotel and resort business. Retrieved from
https://www.sme.go.th/SiteCollectionDocuments.
Tosun, C. (2000). Limits to community participation in the tourism development process in developing countries. Tourism management, 21(6), 613-633.
Thotongkam, W., & Vachajitpan, P. (2018). Involvement in community development of hotels in Thailand. Proceeding of 7th International Conference on Advancement of Development Administration 2018 Social Sciences and Interdisciplinary Studies (The 7th ICADA 2018-SSIS). National Institute of Development Administration (NIDA), Bangkok, Thailand, May 2018. p.22.
UNCTAD (2007). FDI in tourism: the development dimension, UNCTAD current studies on FDI and development No.4, New York and Geneva, United Nations
Wyngaard, A., & De Lange, R. (2013). The effectiveness of implementing eco initiatives to recycle water and food waste in selected Cape Town hotels. International Journal of Hospitality Management, 34, 309-316.
Xu, X., & Gursoy, D. (2015). Influence of sustainable hospitality supply chain management on customers’ attitudes and behaviors. International journal of hospitality management, 49, 105-116.