Tourist Behavior and Satisfaction on Trips to Ban Thamsua Tourism Community, Krabi Province
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Abstract
This study was conducted with the objective of studying tourist behaviors, motivation and level of satisfaction in visiting the Ban Tham Sua tourism community in addition to recommending guidelines for the management of tourism resources in line with the behaviors and satisfaction of tourists. Quantitative data were collected by using questionnaires to survey 400 Thai tourist subjects, and the data were analyzed by using descriptive statistics. According to the findings, most of the tourists were first-time visitors on trips as observation groups and training/meeting/seminar groups. Most of them had learned about tourism information from their work units or facilities. During visits, the tourists visited and studied community learning bases. Most of the tourists were motivated to travel and tour by resting and relaxing their body and mind at tourist sites. With regard to tourists’ perception of the community, tourists were found to have truly perceived that the communities have attractive scenery and ecosystems.
They had high overall satisfaction toward the community with the highest satisfaction in the scenery and nature of tourist sites. Most of the tourists wanted to revisit the tourist sites in the future. Therefore, tourism resource management was focused on maintaining original nature without making changes, arranging tourism activities to promote learning, and controlling tourist numbers as suitable for tourism activities in order to maintain resource sustainability in the future.
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