Main Article Content
The research study about participatory value creation of the crochet products of Chaehom Subdistrict was to find factors influencing value creation of the crochet products in order to be an approach for the crochet value creation of Chaehom Subdistrict. The research found seven factors affecting 1) The product has a variety of styles to choose 0.801. 2)The products were clearly declared prices 0.754. 3) It was able to produce according to individual customer’s requirements 0.679. 4) The products were approved by research results 0.648. 5) The products were achieved quality assurance from reliable organizations 0.627. 6) The products had special characteristics 0.536. 7) The products were obtained the rewards 0.501. It enabled to explain all independent variables’ variance at 62.833 percent. Thereafter, the factors were adopted to be applied to the production process together with using online marketing channel and consumer value creation approach resulting in incremental sales valued at 98,000 Baht.
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