Supply Chain Management of Community Products from Banana Case study of U-Thong District Suphanburi Province

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Panita Cheatnalao
Jarukitt Ditsara
Nattapong Tamkaew

Abstract

The purposes of this research were; 1) to study the process of financial, marketing, production, and management, 2) to evaluate the efficiency of supply chain management, and 3) to create the supply chain management model of community products from bananas in U-Thong district, Suphanburi province.


               The research studied 9 community enterprises listed as processing bananas in U-Thong district, Suphanburi province. The purposive selection method to select 4 groups from 2 groups of typical operations and 2 groups of non-routine operations, in-depth interview method to collect data, and evaluation the efficiency with the supply chain operation reference (SCOR) model. The results showed that 1) Finance, the group president is the financial planner for everything related.
2) Marketing, the community enterprises mainly produce sweet banana crisp, rolled banana and banana conserve, pricing based on the general market price, distributed banana products in their group location, show at booth exhibition, and advertise on social media. 3) Manufacturing buys raw material from community enterprise members and community, then manufacturing products by household industry method. But some community enterprises can get equipment support from government agencies. 4) Management set a direct target, the group president plan, control, command, and allocate members to work. Efficiency in supply chain management of the group faces specific problems in production processes and warehouse management. Not enough output with the number of orders. The supply chain management model consists of 1) Farmers, 2) Collectors, 3) Product processors/Community enterprise groups, 4) Retail, and 5) Modern Trade/Wholesale.


            Suggestions: The government should support the knowledge creation of integrated management by involving people in the community or community organizations.

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How to Cite
Cheatnalao, P., Ditsara, J., & Tamkaew, N. (2020). Supply Chain Management of Community Products from Banana Case study of U-Thong District Suphanburi Province. WMS Journal of Management, 9(4), 98-108. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/245376
Section
Research Articles-Academic Articles
Author Biographies

Panita Cheatnalao

Faculty of Science and Technology, Bansomdejchaopraya Rajabhat University, 1061 Soi Isaraphap 15, Isaraphap Rd., Hiranruchi, Dhonburi Bangkok 10600

Jarukitt Ditsara

Faculty of Science and Technology, Bansomdejchaopraya Rajabhat University, 1061 Soi Isaraphap 15, Isaraphap Rd., Hiranruchi, Dhonburi Bangkok 10600

Nattapong Tamkaew

Faculty of Science and Technology, Bansomdejchaopraya Rajabhat University, 1061 Soi Isaraphap 15, Isaraphap Rd., Hiranruchi, Dhonburi Bangkok 10600

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