3-in-1 Soap Demand among Generation Y Consumers in Bangkok Metropolitan Area

Main Article Content

Dhananya Kiatsongsak
Nata Tubtimcharoon

Abstract

This research is conducted in quantitative method in order 1) to investigate the purchasing behaviors of soap among Generation Y consumers 2) to investigate the demand for 3-in-1 soap among Generation Y consumers in Bangkok Metropolitan area. In the study of the marketing strategy will be associated with the marketing mix or 4P’s, i.e. product, price, place and promotion. The research instrument for this study is questionnaire. Related statistics used in analyzing data include descriptive statistics and cross-tabulations.

The results showed that consumers have a positive demand for 3-in-1 soap product. The marketing mix factors were scored at a high level in all aspects as follows: price, product, place, and promotion.

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How to Cite
Kiatsongsak, D., & Tubtimcharoon, N. (2015). 3-in-1 Soap Demand among Generation Y Consumers in Bangkok Metropolitan Area. WMS Journal of Management, 4(3), 1-8. Retrieved from https://so06.tci-thaijo.org/index.php/wms/article/view/52114
Section
Research Articles-Academic Articles
Author Biographies

Dhananya Kiatsongsak

Faculty of International College, Panyapiwat Institute of Management

Nata Tubtimcharoon

Faculty of International College, Panyapiwat Institute of Management

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