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This research is conducted in quantitative method in order 1) to investigate the purchasing behaviors of soap among Generation Y consumers 2) to investigate the demand for 3-in-1 soap among Generation Y consumers in Bangkok Metropolitan area. In the study of the marketing strategy will be associated with the marketing mix or 4P’s, i.e. product, price, place and promotion. The research instrument for this study is questionnaire. Related statistics used in analyzing data include descriptive statistics and cross-tabulations.The results showed that consumers have a positive demand for 3-in-1 soap product. The marketing mix factors were scored at a high level in all aspects as follows: price, product, place, and promotion.
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