Desirable Attributes of Personnel in the MICE Industry

Abstract

The purpose of this research was 1) to examine desirable attributes of personnel in the MICE industry 2) to examine job positions lacking in the MICE industry and 3) develop a guideline of desirable attributes of personnel in accordance with the needs of the labor market. The sample size of this research was 105 entrepreneurs related to the MICE industry. The data was collected by using questionnaires and the data was analyzed using frequency, percentage and standard deviation (S.D.). The inferential statistics for the hypothesis test were T-test and F-test.

            The research revealed that the opinions of entrepreneurs of present personnel were overall high, especially in terms of honesty, readiness and willingness to serve. The most important attributes of personnel in the MICE industry are the readiness and willingness to serve, honesty, courteousness and being service minded respectively. The most required job positions in the MICE industry are sales personnel, who truly understand MICE industry are skillful in sales and negotiation. They must also be able to communicate well in English and possess good social skills. Event managers and creative designers are also in high demand, albeit slightly less so than sales personnel. Therefore, the guideline for developing attributes of personnel in the MICE industry should focus on training in foreign languages, service minded development and technological skills.