Evaluation of Knowledge, Attitude, and Behavior Intention Generation Z about the Global Nature and Climate Change
Keywords:
Keywords: Attitude, Behavior, Climate Change, Environment, and KnowledgeAbstract
This research paper investigates the structural interrelationship among knowledge and attitude toward Generation Z behavior, using Partial Least Squares Structural Equation Modeling (PLS-SEM), and bootstrapping is used. Data was distributed 600 structural questionnaires and 462 participants aged 18-30 years old from various regions in Thailand. It uses mixed methods through quantitative and qualitative, with group focus discussion with 30 samples conducted to gain deep insights into mindset and subconscious, the importance and impact of global nature and climate changes, with behavioral to shape this environment. Herewith, mediated analysis by attitudes, both the direct and indirect effects of knowledge on behavior in terms of production, consumption, transportation, and disposal activities in a context where non-linear plays a critical role. The results reveal that global nature and climate change not only influence their actions, but also their recognition, which is a strong influence on their consciousness, leading to their action. Furthermore, this study highlights the importance of attitude cultivation in influencing social responsibility.
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