การทดสอบแรงจูงใจและความพึงพอใจของนักท่องเที่ยวที่มีต่อการท่องเที่ยวนครชัยบุรินทร์
คำสำคัญ:
การท่องเที่ยวเชิงโบราณคดี, การท่องเที่ยวเชิงโบราณคดี, การท่องเที่ยวเชิงโบราณคดี, การท่องเที่ยวเชิงโบราณคดี, นครชัยบุรินทร์, นครชัยบุรินทร์, นครชัยบุรินทร์, นครชัยบุรินทร์, สมการโครงสร้างกำลังสองน้อยที่สุดเชิงส่วน, สมการโครงสร้างกำลังสองน้อยที่สุดเชิงส่วน, สมการโครงสร้างกำลังสองน้อยที่สุดเชิงส่วน, สมการโครงสร้างกำลังสองน้อยที่สุดเชิงส่วนบทคัดย่อ
การศึกษาครั้งนี้มีวัตถุประสงค์เพื่อทดสอบแรงจูงใจของนักท่องเที่ยวที่มาเที่ยวในแหล่งท่องเที่ยวเชิงโบราณคดีในนครชัยบุรินทร์ จาการเก็บข้อมูลจากการสัมภาษณ์นักท่องเที่ยวจำนวน 400 คนมาใช้ในการวิเคราะห์ข้อมูลคือสมการโครงสร้างกำลังสองน้อยที่สุดเชิงส่วน (PLS – SEM) ผลการศึกษาพบว่าแรงจูงใจในการท่องเที่ยวและคุณค่าที่นักท่องเที่ยวรับรู้เป็นปัจจัยที่มีอิทธิพลต่อการสร้างความพึงพอใจของนักท่องเที่ยวที่มาเที่ยวในนครชัยบุรินทร์ โดยคุณค่าที่นักท่องเที่ยวรับรู้ในการเที่ยวนครชัยบุรินทร์เป็นตัวกำหนดความสัมพันธ์ระหว่างแรงจูงใจของนักท่องเที่ยวและความพึงพอใจของนักท่องเที่ยวผลจากการศึกษาครั้งนี้จะเป็นประโยชน์ต่อหน่วยงานระดับท้องถิ่นที่จะทำหน้าที่เป็นหน่วยงานทางการตลาดให้แหล่งท่องเที่ยวมีการพัฒนาคุณภาพแหล่งท่องเที่ยวให้สอดคล้องกับความต้องการของของนักท่องเที่ยวจนนำไปสู่การพัฒนากลยุทธ์การตลาดได้อย่างมีประสิทธิภาพ
เอกสารอ้างอิง
Adams, J.L. (2010). Interrogating the equity principle: The rhetoric and reality of management planning for sustainable archaeological heritage tourism. Journal of Heritage Tourism, 5(2), 103-123.
Assaker, G., Vinzi, V.E., & O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism management, 32(4), 890-901. doi:10.1016/j.tourman.2010.08.004
Archaeological Institute of America. (2014). Education. Retrieved December 16, 2017 from http://www.archaeological.org/pdfs/education/Arch101.2.pdf
Battour, M., Ismail, M.N., Battor, M., & Awais, M. (2017). Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia. Current Issues in Tourism, 20(1), 50-67.
Bradley, G.L., & Sparks, B.A. (2012). Antecedents and consequences of consumer value: A longitudinal study of timeshare owners. Journal of Travel Research, 51(2), 191-204.
Bryce, D., Curran, R., O’Gorman, K., & Taheri, B. (2015). Visitors’ engagement and authenticity: Japanese heritage consumption. Tourism management, 46, 571-581.
Chambers, E. (2009). From authenticity to significance: tourism on the frontier of culture and place. Futures, 41(6), 353-359.
Chen, C.F., & Chen, F.S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism management, 31(1), 29-35.
Chen, C.F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism management, 28(4), 1115-1122.
Chhabra, D., Healy, R., & Sills, E. (2003). Staged authenticity and heritage tourism. Annals of Tourism Research, 30(3), 702-719.
Chin, W. W., Marcolin, B.L., & Newsted, P.R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information systems research, 14(2), 189-217.
Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18-23.
Dann, G. M. (1981). Tourist motivation an appraisal. Annals of Tourism Research, 8(2), 187-219.
De Rojas, C., & Camarero, C. (2008). Visitors’ experience, mood and satisfaction in a heritage context: Evidence from an interpretation center. Tourism management, 29(3), 525-537.
De Vries, N.J., & Carlson, J. (2014). Examining the drivers and brand performance implications of customer engagement with brands in the social media environment. Journal of Brand Management, 21(6), 495-515.
Devesa, M., Laguna, M., & Palacios, A. (2010). The role of motivation in visitor satisfaction: Empirical evidence in rural tourism. Tourism management, 31(4), 547-552.
Donaldson, E.A. (1986). The Scottish Highland Games in America: Pelican Publishing. Fodness, D. (1994). Measuring tourist motivation. Annals of Tourism Research, 21(3), 555-581.
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing research, 18(1), 39-50.
Gallarza, M.G., & Saura, I.G. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behavior. Tourism management, 27(3), 437-452.
García, J.A., Gómez, M., & Molina, A. (2012). A destination-branding model: An empirical analysis based on stakeholders. Tourism management, 33(3), 646-661.
Gaski, J.F., & Nevin, J.R. (1985). The differential effects of exercised and unexercised power sources in a marketing channel. Journal of Marketing research, 130-142.
Goody, J. (2012). The theft of history: Cambridge University Press.
Goulding, C. (2000). The museum environment and the visitor experience. European Journal of marketing, 34(3/4), 261-278.
Hair, J., Sarstedt, M., Hopkins, L., & Kuppelwieser, V.G. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hall, C. M. (2007). Response to Yeoman et al: The fakery of ‘The authentic tourist’. Tourism management, 28(4), 1139-1140.
Handler, R. (1986). Authenticity. Anthropology today, 2(1), 2-4.
Helm, S., Eggert, A., & Garnefeld, I. (2010). Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares Handbook of partial least squares (pp. 515-534): Springer.
Henderson, J. (2000). Attracting tourists to Singapore’s Chinatown: A case study in conservation and promotion. Tourism management, 21(5), 525-534.
Henseler, J., & Fassott, G. (2010). Testing moderating effects in PLS path models: An illustration of available procedures Handbook of partial least squares (pp. 713-735): Springer.
Huang, S., & Hsu, C.H. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29-44.
Iacobucci, D., & Duhachek, A. (2003). Mediation analysis-round table acr 2003, presentation at the round table of the ACR conference, Toronto. The Impacts of Team Management on Customer Service.
Kolar, T., & Zabkar, V. (2010). A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? Tourism management, 31(5), 652-664.
Lee, C.K., Lee, Y.K., & Wicks, B.E. (2004). Segmentation of festival motivation by nationality and satisfaction. Tourism management, 25(1), 61-70.
Lee, T.H., & Hsu, F.Y. (2013). Examining how attending motivation and satisfaction affects the loyalty for attendees at aboriginal festivals. International journal of tourism research, 15(1), 18-34.
Loureiro, S.M. (2010). Satisfying and delighting the rural tourists. Journal of Travel & Tourism Marketing, 27(4), 396-408.
McDowall, S. (2011). The Festival in My Hometown: The Relationships Among Performance Quality, Satisfaction, and Behavioral Intentions. International Journal of Hospitality & Tourism Administration, 12(4), 269-288. doi:10.1080/15256480.2011.614528
Meeprom, S. (2015). A study of potential development to archaeological attraction in NAKHONCHAIBURIN tourism cluster. Paper presented at the Interdisciplinary Behavior and Social Sciences: Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Science 2014 (ICIBSoS 2014), 1–2 November 2014, Bali, Indonesia.
Moscardo, G., Pearce, P., Morrison, A., Green, D., & O’leary, J. T. (2000). Developing a typology for understanding visiting friends and relatives markets. Journal of Travel Research, 38(3), 251-259.
Nakhonrachasima Province. 2012. Strategic plan of the lower-northeastern provincial cluster Na Khon Chai Bu Rin. Nakhonrachasima: Thailand.
Ngamsom, B., & Beck, J. (2000). A pilot study of motivations, inhibitors, and facilitators of association members in attending international conferences. Paper presented at the Journal of Convention & Exhibition Management.
Nunnally, J.C., & Bernstein, I.H. (1978). Psychometric theory, McGraw-Hill.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research,17(November), 460-469.
Papadimitriou, D., Kaplanidou, K., & Apostolopoulou, A. (2018). Destination Image Components and Word-of-Mouth Intentions in Urban Tourism: A Multigroup Approach. Journal of Hospitality & Tourism Research. 42(4), 503-527.
Prayag, G., & Ryan, C. (2011). The relationship between the ‘push’and ‘pull’factors of a tourist destination: The role of nationality–an analytical qualitative research approach. Current Issues in Tourism, 14(2), 121-143.
Prebensen, N. K., Woo, E., Chen, J. S., & Uysal, M. (2013). Motivation and involvement as antecedents of the perceived value of the destination experience. Journal of Travel Research, 52(2), 253-264.
Ramkissoon, H., & Uysal, M. S. (2011). The effects of perceived authenticity, information search behavior, motivation and destination imagery on cultural behavioral intentions of tourists. Current Issues in Tourism, 14(6), 537-562.
Reisinger, Y., & Turner, L. W. (2003). Cross-cultural behavior in tourism: Concepts and analysis: Elsevier.
Rigney, A. (2001). Imperfect histories: the elusive past and the legacy of romantic historicism: Cornell University Press.
Rittichainuwat, B. N., Qu, H., & Leong, J. K. (2003). The collective impacts of a bundle of travel determinants on repeat visitation. Journal of Hospitality & Tourism Research, 27(2), 217-236.
Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in theory and practice: Sage Publications.
Smith, S., Costello, C., & Muenchen, R. A. (2010). Influence of push and pull motivations on satisfaction and behavioral intentions within a culinary tourism event. Journal of quality assurance in hospitality & tourism, 11(1), 17-35.
Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models. Sociological methodology, 13, 290-312.
Spooner, B. (1986). Weavers and dealers: the authenticity of an oriental carpet. The social life of things: Commodities in cultural perspective, 1, 95-235.
Tourism Authority of Thailand. 2011. About Thailand. Retrieved December 12, 2017 from http://www.tourismthailand.org/about-thailand/.
Thompson, K., & Schofield, P. (2009). Segmenting and profiling visitors to the Ulaanbaatar Naadam Festival by motivation. Event Management, 13(1), 1-15.
Tugcu, C. T. (2014). Tourism and economic growth nexus revisited: A panel causality analysis for the case of the Mediterranean Region. Tourism management, 42, 207-212.
UNESCO World Heritage. (2018). Thailand. Retrieved from http://whc.unesco.org/en/list/
Wong, I. A., & Tang, S. L. W. (2016). Linking Travel Motivation and Loyalty in Sporting Events: The Mediating Roles of Event Involvement and Experience, and the Moderating Role of Spectator Type. Journal of Travel & Tourism Marketing, 33(1), 63-84.
World Economic Forum. (2018). The Global Competitiveness Report 2016–2017. Retrieved from Geneva: Switzerland:
Wu, C. H.-J., & Liang, R.-D. (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management, 28(4), 586-593.
Wu, H.-C., & Cheng, C.-C. (2013). A hierarchical model of service quality in the airline industry. Journal of Hospitality and Tourism Management, 20(2013), 13-22.
Wynstra, F., Von Corswant, F., &Wetzels, M. (2010). In chains? An empirical study of antecedents of supplier product development activity in the automotive industry. Journal of Product Innovation Management, 27(5), 625-639
Yi, Y. (1990). A critical review of consumer satisfaction. Review of marketing, 4(1), 68-123.
Yoon, Y.-S., Lee, J.-S., & Lee, C.-K. (2010). Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach. International Journal of Hospitality Management, 29(2), 335-342.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56.
Zhou, Q. B., Zhang, J., & Edelheim, J. R. (2013). Rethinking traditional Chinese culture: A consumer-based model regarding the authenticity of Chinese calligraphic landscape. Tourism management, 36, 99-112.
Assaker, G., Vinzi, V.E., & O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism management, 32(4), 890-901. doi:10.1016/j.tourman.2010.08.004
Archaeological Institute of America. (2014). Education. Retrieved December 16, 2017 from http://www.archaeological.org/pdfs/education/Arch101.2.pdf
Battour, M., Ismail, M.N., Battor, M., & Awais, M. (2017). Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia. Current Issues in Tourism, 20(1), 50-67.
Bradley, G.L., & Sparks, B.A. (2012). Antecedents and consequences of consumer value: A longitudinal study of timeshare owners. Journal of Travel Research, 51(2), 191-204.
Bryce, D., Curran, R., O’Gorman, K., & Taheri, B. (2015). Visitors’ engagement and authenticity: Japanese heritage consumption. Tourism management, 46, 571-581.
Chambers, E. (2009). From authenticity to significance: tourism on the frontier of culture and place. Futures, 41(6), 353-359.
Chen, C.F., & Chen, F.S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism management, 31(1), 29-35.
Chen, C.F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism management, 28(4), 1115-1122.
Chhabra, D., Healy, R., & Sills, E. (2003). Staged authenticity and heritage tourism. Annals of Tourism Research, 30(3), 702-719.
Chin, W. W., Marcolin, B.L., & Newsted, P.R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information systems research, 14(2), 189-217.
Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18-23.
Dann, G. M. (1981). Tourist motivation an appraisal. Annals of Tourism Research, 8(2), 187-219.
De Rojas, C., & Camarero, C. (2008). Visitors’ experience, mood and satisfaction in a heritage context: Evidence from an interpretation center. Tourism management, 29(3), 525-537.
De Vries, N.J., & Carlson, J. (2014). Examining the drivers and brand performance implications of customer engagement with brands in the social media environment. Journal of Brand Management, 21(6), 495-515.
Devesa, M., Laguna, M., & Palacios, A. (2010). The role of motivation in visitor satisfaction: Empirical evidence in rural tourism. Tourism management, 31(4), 547-552.
Donaldson, E.A. (1986). The Scottish Highland Games in America: Pelican Publishing. Fodness, D. (1994). Measuring tourist motivation. Annals of Tourism Research, 21(3), 555-581.
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing research, 18(1), 39-50.
Gallarza, M.G., & Saura, I.G. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behavior. Tourism management, 27(3), 437-452.
García, J.A., Gómez, M., & Molina, A. (2012). A destination-branding model: An empirical analysis based on stakeholders. Tourism management, 33(3), 646-661.
Gaski, J.F., & Nevin, J.R. (1985). The differential effects of exercised and unexercised power sources in a marketing channel. Journal of Marketing research, 130-142.
Goody, J. (2012). The theft of history: Cambridge University Press.
Goulding, C. (2000). The museum environment and the visitor experience. European Journal of marketing, 34(3/4), 261-278.
Hair, J., Sarstedt, M., Hopkins, L., & Kuppelwieser, V.G. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hall, C. M. (2007). Response to Yeoman et al: The fakery of ‘The authentic tourist’. Tourism management, 28(4), 1139-1140.
Handler, R. (1986). Authenticity. Anthropology today, 2(1), 2-4.
Helm, S., Eggert, A., & Garnefeld, I. (2010). Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares Handbook of partial least squares (pp. 515-534): Springer.
Henderson, J. (2000). Attracting tourists to Singapore’s Chinatown: A case study in conservation and promotion. Tourism management, 21(5), 525-534.
Henseler, J., & Fassott, G. (2010). Testing moderating effects in PLS path models: An illustration of available procedures Handbook of partial least squares (pp. 713-735): Springer.
Huang, S., & Hsu, C.H. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29-44.
Iacobucci, D., & Duhachek, A. (2003). Mediation analysis-round table acr 2003, presentation at the round table of the ACR conference, Toronto. The Impacts of Team Management on Customer Service.
Kolar, T., & Zabkar, V. (2010). A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? Tourism management, 31(5), 652-664.
Lee, C.K., Lee, Y.K., & Wicks, B.E. (2004). Segmentation of festival motivation by nationality and satisfaction. Tourism management, 25(1), 61-70.
Lee, T.H., & Hsu, F.Y. (2013). Examining how attending motivation and satisfaction affects the loyalty for attendees at aboriginal festivals. International journal of tourism research, 15(1), 18-34.
Loureiro, S.M. (2010). Satisfying and delighting the rural tourists. Journal of Travel & Tourism Marketing, 27(4), 396-408.
McDowall, S. (2011). The Festival in My Hometown: The Relationships Among Performance Quality, Satisfaction, and Behavioral Intentions. International Journal of Hospitality & Tourism Administration, 12(4), 269-288. doi:10.1080/15256480.2011.614528
Meeprom, S. (2015). A study of potential development to archaeological attraction in NAKHONCHAIBURIN tourism cluster. Paper presented at the Interdisciplinary Behavior and Social Sciences: Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Science 2014 (ICIBSoS 2014), 1–2 November 2014, Bali, Indonesia.
Moscardo, G., Pearce, P., Morrison, A., Green, D., & O’leary, J. T. (2000). Developing a typology for understanding visiting friends and relatives markets. Journal of Travel Research, 38(3), 251-259.
Nakhonrachasima Province. 2012. Strategic plan of the lower-northeastern provincial cluster Na Khon Chai Bu Rin. Nakhonrachasima: Thailand.
Ngamsom, B., & Beck, J. (2000). A pilot study of motivations, inhibitors, and facilitators of association members in attending international conferences. Paper presented at the Journal of Convention & Exhibition Management.
Nunnally, J.C., & Bernstein, I.H. (1978). Psychometric theory, McGraw-Hill.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research,17(November), 460-469.
Papadimitriou, D., Kaplanidou, K., & Apostolopoulou, A. (2018). Destination Image Components and Word-of-Mouth Intentions in Urban Tourism: A Multigroup Approach. Journal of Hospitality & Tourism Research. 42(4), 503-527.
Prayag, G., & Ryan, C. (2011). The relationship between the ‘push’and ‘pull’factors of a tourist destination: The role of nationality–an analytical qualitative research approach. Current Issues in Tourism, 14(2), 121-143.
Prebensen, N. K., Woo, E., Chen, J. S., & Uysal, M. (2013). Motivation and involvement as antecedents of the perceived value of the destination experience. Journal of Travel Research, 52(2), 253-264.
Ramkissoon, H., & Uysal, M. S. (2011). The effects of perceived authenticity, information search behavior, motivation and destination imagery on cultural behavioral intentions of tourists. Current Issues in Tourism, 14(6), 537-562.
Reisinger, Y., & Turner, L. W. (2003). Cross-cultural behavior in tourism: Concepts and analysis: Elsevier.
Rigney, A. (2001). Imperfect histories: the elusive past and the legacy of romantic historicism: Cornell University Press.
Rittichainuwat, B. N., Qu, H., & Leong, J. K. (2003). The collective impacts of a bundle of travel determinants on repeat visitation. Journal of Hospitality & Tourism Research, 27(2), 217-236.
Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in theory and practice: Sage Publications.
Smith, S., Costello, C., & Muenchen, R. A. (2010). Influence of push and pull motivations on satisfaction and behavioral intentions within a culinary tourism event. Journal of quality assurance in hospitality & tourism, 11(1), 17-35.
Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models. Sociological methodology, 13, 290-312.
Spooner, B. (1986). Weavers and dealers: the authenticity of an oriental carpet. The social life of things: Commodities in cultural perspective, 1, 95-235.
Tourism Authority of Thailand. 2011. About Thailand. Retrieved December 12, 2017 from http://www.tourismthailand.org/about-thailand/.
Thompson, K., & Schofield, P. (2009). Segmenting and profiling visitors to the Ulaanbaatar Naadam Festival by motivation. Event Management, 13(1), 1-15.
Tugcu, C. T. (2014). Tourism and economic growth nexus revisited: A panel causality analysis for the case of the Mediterranean Region. Tourism management, 42, 207-212.
UNESCO World Heritage. (2018). Thailand. Retrieved from http://whc.unesco.org/en/list/
Wong, I. A., & Tang, S. L. W. (2016). Linking Travel Motivation and Loyalty in Sporting Events: The Mediating Roles of Event Involvement and Experience, and the Moderating Role of Spectator Type. Journal of Travel & Tourism Marketing, 33(1), 63-84.
World Economic Forum. (2018). The Global Competitiveness Report 2016–2017. Retrieved from Geneva: Switzerland:
Wu, C. H.-J., & Liang, R.-D. (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management, 28(4), 586-593.
Wu, H.-C., & Cheng, C.-C. (2013). A hierarchical model of service quality in the airline industry. Journal of Hospitality and Tourism Management, 20(2013), 13-22.
Wynstra, F., Von Corswant, F., &Wetzels, M. (2010). In chains? An empirical study of antecedents of supplier product development activity in the automotive industry. Journal of Product Innovation Management, 27(5), 625-639
Yi, Y. (1990). A critical review of consumer satisfaction. Review of marketing, 4(1), 68-123.
Yoon, Y.-S., Lee, J.-S., & Lee, C.-K. (2010). Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach. International Journal of Hospitality Management, 29(2), 335-342.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56.
Zhou, Q. B., Zhang, J., & Edelheim, J. R. (2013). Rethinking traditional Chinese culture: A consumer-based model regarding the authenticity of Chinese calligraphic landscape. Tourism management, 36, 99-112.
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2019-04-21
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